Data protection

Introduction and overview

We have drafted this data protection declaration (version 10.03.2023-322446004) in order to provide you in accordance with the requirements of the General Data Protection Regulation (EU) 2016/679 And applicable national laws to explain which personal data (briefly data) we as the controller-and the processors commissioned by us (e. g. B. Provider) - process, will process in the future and what legal options you have. The terms used are to be understood as gender-neutral.
In short: We provide you with comprehensive information about data that we process about you.

Privacy statements usually sound very technical and use legal jargon. This data protection declaration, on the other hand, is intended to describe the most important things as simply and transparently as possible. As far as it is conducive to transparency, technical Terms explained in a reader-friendly manner , Links to further information provided and Graphics Brought to use. We are thus informing you in clear and simple language that we only process personal data in the course of our business activities if there is a corresponding legal basis. This is certainly not possible if you make the most concise, unclear and legal-technical statements possible, as they are often standard on the Internet when it comes to data protection. I hope that you find the following explanations interesting and informative and that you may find some information that you did not already know.
If you still have questions, we would like to ask you to contact the below or to contact the responsible body named in the imprint, to follow the existing links and to view further information on third-party websites. Our contact details can of course also be found in the imprint.

scope of application

This data protection declaration applies to all personal data processed by us in the company and to all personal data that companies commissioned by us (processors) process. By personal data we mean information within the meaning of Art. 4 No. 1 GDPR such as the name, e-mail address and postal address of a person. The processing of personal data ensures that we can offer and bill our services and products, whether online or offline. The scope of this privacy policy includes:

• all online presences (websites, online shops) that we operate
• Social media appearances and email communication
• mobile apps for smartphones and other devices

In short: The data protection declaration applies to all areas in which personal data in the company is processed in a structured manner via the above-mentioned channels. If we enter into legal relationships with you outside of these channels, we will inform you separately if necessary.

legal bases

In the following data protection declaration, we provide you with transparent information on the legal principles and regulations, i.e. the legal basis of the General Data Protection Regulation, which enable us to process personal data.
As far as EU law is concerned, we refer to REGULATION (EU) 2016/679 OF THE EUROPEAN PARLIAMENT AND OF THE COUNCIL of 27. April 2016. This EU General Data Protection Regulation can of course be accessed online on EUR-Lex, access to EU law, at https://eur-lex.europa.eu/legal-content/DE/ALL/?uri=celex%3A32016R0679 Read.

We only process your data if at least one of the following conditions applies:

1. Consent (Article 6 (1) lit. a GDPR): You have given us your consent to process data for a specific purpose. An example would be storing the data you entered on a contact form.
2. Contract (Article 6 (1) lit. b GDPR): We process your data in order to fulfill a contract or pre-contractual obligations with you. For example, if we conclude a sales contract with you, we need personal information in advance.
3. Legal obligation (Article 6 (1) lit. c GDPR): If we are subject to a legal obligation, we process your data. For example, we are required by law to keep invoices for accounting purposes. These usually contain personal data.
4. Legitimate interests (Article 6 (1) lit. f GDPR): In the case of legitimate interests that do not restrict your fundamental rights, we reserve the right to process personal data. For example, we need to process certain data in order to be able to operate our website securely and economically. This processing is therefore a legitimate interest.

Other conditions such as the perception of recordings in the public interest and the exercise of official authority as well as the protection of vital interests do not usually apply to us. Insofar as such a legal basis should be relevant, it will be indicated in the appropriate place.

In addition to the EU regulation, national laws also apply:

• In Austria This is the Federal Law on the Protection of Natural Persons with the Processing of Personal Data ( Data Protection Act ), Short DSG .
• In Germany That applies Federal Data Protection Act , Short BDSG .

If other regional or national laws apply, we will inform you about them in the following sections.

Contact details of the person responsible

If you have any questions about data protection or the processing of personal data, you will find the contact details of the person responsible below. Stars:

storage duration

The fact that we only store personal data for as long as is absolutely necessary for the provision of our services and products is a general criterion for us. This means that we delete personal data as soon as the reason for the data processing no longer exists. In some cases, we are legally obliged to store certain data even after the original purpose has ceased to exist, for example for accounting purposes.

If you wish your data to be deleted or revoke your consent to data processing, the data will be deleted as quickly as possible and provided there is no obligation to store it.

We will inform you below about the specific duration of the respective data processing, provided that we have further information on this.

Rights under the General Data Protection Regulation

In accordance with Articles 13 and 14 GDPR, we inform you about the following rights to which you are entitled so that data is processed fairly and transparently:

• According to Article 15 GDPR, you have a right to information as to whether we are processing your data. If this is the case, you have the right to receive a copy of the data and to be informed of the following information:
  • for what purpose we carry out the processing;
  • the categories, i.e. the types of data that are processed;
  • who receives this data and if the data is transferred to third countries, how security can be guaranteed;
  • how long the data is stored;
  • the existence of the right to rectification, erasure or restriction of processing and the right to object to processing;
  • that you can complain to a supervisory authority (links to these authorities can be found below);
  • the origin of the data if we did not collect it from you;
  • whether profiling is carried out, i.e. whether data is automatically evaluated in order to create a personal profile for you.
• According to Article 16 GDPR, you have the right to have the data corrected, which means that we have to correct data if you find any errors.
• According to Article 17 GDPR, you have the right to erasure ("right to be forgotten"), which specifically means that you can request the erasure of your data.
• According to Article 18 GDPR, you have the right to restriction of processing, which means that we may only store the data but not use it further.
• According to Article 20 GDPR, you have the right to data portability, which means that we can provide you with your data in a common format upon request.
• According to Article 21 GDPR, you have a right of objection, which, after enforcement, will result in a change in processing.
  • If the processing of your data is based on Article 6 para. 1 bed. e (public interest, exercise of official authority) or Article 6 para. 1 bed. f (legitimate interest), you can object to the processing. We will then check as quickly as possible whether we can legally comply with this objection.
  • If data is used to operate direct advertising, you can object to this type of data processing at any time. We may no longer use your data for direct marketing after this.
  • If data is used to operate profiling, you can object to this type of data processing at any time. We may no longer use your data for profiling after this.
• According to Article 22 GDPR, you may have the right not to be subject to a decision based solely on automated processing (e.g. profiling).
• According to Article 77 GDPR, you have the right to lodge a complaint. This means that you can complain to the data protection authority at any time if you believe that the processing of personal data violates the GDPR.

In short: You have rights-do not hesitate to contact the responsible body listed above with us!

If you believe that the processing of your data violates data protection law or your data protection rights have been violated in any other way, you can complain to the supervisory authority. For Austria, this is the data protection authority whose website you can see https://www.dsb.gv.at / Find. In Germany there is a data protection officer for each federal state. For more information, you can contact the Federal Commissioner for Data Protection and Freedom of Information (BfDI) Turn. The following local data protection authority is responsible for our company:

security of data processing

In order to protect personal data, we have implemented both technical and organizational measures. Where possible, we encrypt or pseudonymise personal data. In this way, we make it as difficult as possible for third parties to infer personal information from our data.

Art. 25 GDPR speaks here of “data protection through technology design and through data protection-friendly default settings” and means that you can use software (e.g. e.g. forms) including hardware (e.g. g. access to the server room) always thinks about security and takes appropriate measures. If necessary, we will go into specific measures below.

Cookies

Cookies summary 👥 Affected: Visitors to the website 🤝 Purpose: depending on the specific cookie. More details can be found below or at the manufacturer of the software who sets the cookie. 📓 Processed data: Depending on the cookie used. More details can be found below or at the manufacturer of the software who sets the cookie. 📅 Storage duration: depending on the respective cookie, can vary from hours to years ⚖️ Legal basis: Art. 6 Abs. 1 bed. a GDPR (consent), Art. 6 Abs. 1 lit.f GDPR (legitimate interests)

What are cookies?

Our website uses HTTP cookies to store user-specific data.
In the following we explain what cookies are and why they are used so that you can better understand the following data protection declaration.

Whenever you surf the Internet, you use a browser. Well-known browsers include Chrome, Safari, Firefox, Internet Explorer and Microsoft Edge. Most websites store small text files in your browser. These files are called cookies.

One thing cannot be denied: Cookies are really useful little helpers. Almost all websites use cookies. More precisely, they are HTTP cookies, as there are other cookies for other areas of application. HTTP cookies are small files that are stored on your computer by our website. These cookie files are automatically stored in the cookie folder, which is basically the "brain" of your browser. A cookie consists of a name and a value. When defining a cookie, one or more attributes must also be specified.

Cookies store certain user data from you, such as language or personal page settings. When you visit our site again, your browser transmits the "user-related" information back to our site. Thanks to cookies, our website knows who you are and offers you the settings you are used to. In some browsers each cookie has its own file, in others such as Firefox all cookies are stored in a single file.

The graphic below shows a possible interaction between a web browser such as B. Chrome and the web server. The web browser requests a website and receives a cookie from the server, which the browser uses again as soon as another page is requested.

There are both first-party cookies and third-party cookies. First-party cookies are created directly by our site, third-party cookies are created by partner websites (e.g. Google Analytics). Each cookie must be evaluated individually, since each cookie stores different data. The expiry time of a cookie also varies from a few minutes to a few years. Cookies are not software programs and do not contain viruses, Trojans or other "pests". Cookies also cannot access information on your PC.

For example, cookie data can look like this:

Name: _ Ga
Value: GA1.2.1326744211.152322446004-9
Purpose: Differentiation of website visitors
Expiration Date: After 2 years

A browser should be able to support these minimum sizes:

• At least 4096 bytes per cookie
• At least 50 cookies per domain
• At least 3000 cookies in total

What types of cookies are there?

The question of which cookies we use in particular depends on the services used and is clarified in the following sections of the data protection declaration. At this point we would like to briefly discuss the different types of HTTP cookies.

There are 4 types of cookies:

Essential cookies
These cookies are necessary to ensure basic functions of the website. For example, these cookies are needed if a user puts a product in the shopping cart, then continues surfing on other pages and only goes to the checkout later. These cookies do not delete the shopping cart, even if the user closes their browser window.

Appropriate cookies
These cookies collect information about the user holding and whether the user receives any error messages. In addition, these cookies are also used to measure the loading time and behavior of the website in different browsers.

Target-oriented cookies
These cookies ensure better user-friendliness. For example, entered locations, font sizes or form data are saved.

Advertising Cookies
These cookies are also called targeting cookies. They are used to provide the user with individually tailored advertising. This can be very useful, but also very annoying.

Usually, when you visit a website for the first time, you will be asked which of these types of cookies you would like to allow. And of course this decision is also stored in a cookie.

If you want to know more about cookies and do not shy away from technical documentation, we recommend https://datatracker.ietf.org/doc/html/rfc6265 , The Request for Comments of the Internet Engineering Task Force (IETF) called “HTTP State Management Mechanism”.

Purpose of processing via cookies

The purpose ultimately depends on the respective cookie. More details can be found below or at the manufacturer of the software that sets the cookie.

Which data are processed?

Cookies are little helpers for many different tasks. Unfortunately, it is not possible to generalize which data is stored in cookies, but we will inform you about the processed or processed data in the following data protection declaration. inform stored data.

Storage duration of cookies

The storage period depends on the respective cookie and is specified below. Some cookies are deleted after less than an hour, others can remain stored on a computer for several years.

You can also influence the storage period yourself. You can manually delete all cookies at any time via your browser (see also "Right of objection" below). Furthermore, cookies that are based on consent will be deleted at the latest after you withdraw your consent, whereby the legality of storage remains unaffected until then.

Right to object - how can I delete cookies?

You decide for yourself how and whether you want to use cookies. Regardless of which service or website the cookies come from, you always have the option of deleting, deactivating or only partially allowing cookies. For example, you can block third-party cookies but allow all other cookies.

If you want to find out which cookies have been stored in your browser, if you want to change or delete cookie settings, you can find this in your browser settings:

Chrome: Delete, activate and manage cookies in Chrome

Safari: Manage cookies and website data with Safari

Firefox: Delete cookies to remove data that websites have placed on your computer

Internet Explorer: Delete and manage cookies

Microsoft Edge: Delete and manage cookies

If you generally do not want any cookies, you can set up your browser so that it always informs you when a cookie is to be set. You can decide for each individual cookie whether you allow the cookie or not. The procedure differs depending on the browser. It is best to look for the instructions in Google with the search term “Delete cookies Chrome” or “Deactivate cookies Chrome” in the case of a Chrome browser.

legal basis

The so-called “Cookie Guidelines” have been in place since 2009. It states that storing cookies is a Consent (Article 6 para. 1 bed. a GDPR) required of you. Within the EU countries, however, there are still very different reactions to these directives. In Austria, however, this directive was implemented in § 96 para. 3 of the Telecommunications Act (TKG). In Germany, the cookie guidelines have not been implemented as national law. Instead, this guideline was largely implemented in Section 15 (3) of the Telemedia Act (TMG).

For strictly necessary cookies, even if there is no consent, exist Legitimate interests (Article 6 para. 1 bed. f GDPR), which in most cases are of an economic nature. We want to provide visitors to our website with a pleasant user experience and certain cookies are often strictly necessary for this.

If cookies that are not absolutely necessary are used, this will only happen with your consent. The legal basis in this respect is Art. 6 Abs. 1 bed. and DSGVO.

In the following sections you will be informed in more detail about the use of cookies if the software used uses cookies.

Customer Data

Customer Data Summary 👥Affected: Customers or business and contractual partners 🤝Purpose: to provide the services agreed in the contract or in advance, including related communication 📓Data processed: name, address, contact details, email address, phone number, payment information (such as: B. Invoices and bank details), contract data (e. g. B. Duration and subject matter of the contract), IP address, order data 📅Duration of storage: the data will be deleted as soon as they are no longer required to provide our business purposes and there is no legal obligation to retain them. ⚖️ Legal basis: Legitimate interest (Art. 6 Abs. 1 bed. F GDPR), contract (Art. 6 para 1 lit. b DSGVO)

What are customer data?

So that we can do our service or. Can offer our contractual services, we also process data of our customers and business partners. This data always includes personal data. Customer data is understood to mean all information that is processed on the basis of a contractual or pre-contractual cooperation in order to be able to provide the services offered. So customer data is all the collected information that we collect and process about our customers.

Why do we process customer data?

There are many reasons why we collect and process customer data. The most important thing is that we simply need different data to provide our services. Sometimes your e-mail address is sufficient here, but if you purchase a product or service, we also need data such as name, address, bank details or contract data. Subsequently, we also use the data for marketing and sales optimizations so that we can improve our service for our customers overall. Another important point is our customer service, which is always very important to us. We want you to be able to come to us at any time with a question about our offers and for that we need at least your e-mail address.

Which data are processed?

Exactly which data is stored can only be reproduced at this point using categories. This always depends on which services you receive from us. In some cases, you just give us your email address so that we can get in touch with you, for example, or we can answer your questions. In other cases, you purchase a product or service from us and for this we need significantly more information, such as your contact details, payment data and contract data.

Here is a list of possible data that we receive and process from you:

• Name
• contact address
• Email address
• phone number
• Date of birth
• Payment data (invoices, bank details, payment history, etc.)
• Contract data (duration, content)
• Usage data (visited websites, access data ect.)
• Metadata (IP address, device information)

How long will the data be stored?

As soon as we no longer need the customer data to fulfill our contractual obligations and our purposes and the data are also not necessary for possible warranty and liability obligations, we delete the corresponding customer data. This is the case, for example, when a business contract ends. After that, the limitation period is usually 3 years, with longer periods possible in individual cases. Of course, we also adhere to the statutory retention requirements. Your customer data will certainly not be passed on to third parties if you have not explicitly given your consent.

legal basis

The legal basis for the processing of your data is Art. 6 Abs. 1 bed. a GDPR (consent), Art. 6 para 1 lit. B GDPR (contract or. Pre-contractual measures), Art. 6 Abs. 1 bed. F GDPR (legitimate interests) and in special cases (e. g. B. for medical services) Art. 9 Abs. 2 lit. A. GDPR (processing of special categories).

In the event of the protection of vital interests, data processing is carried out in accordance with Art. 9 Abs. 2 lit. C. GDPR. For the purposes of health care, occupational medicine, for medical diagnostics, for care or treatment in the health or social sector or for the administration of systems and services in the health or social sector, the processing of personal data takes place in accordance with Art. 9 Abs. 2 lit. h. GDPR. If you voluntarily provide data in the special categories, the processing is carried out on the basis of Art. 9 Abs. 2 lit. a. GDPR.

Registration

Registration Summary Affected: All people who register, create an account, log in and use the account. 📓 Processed data: email address, name, password and other data collected in the course of registration, login and account use. Purpose: Providing our services. Communication with customers in connection with the services. Storage Duration: S Olange the company account associated with the texts exists and then i.d.R. 3 years. ⚖️ Legal basis: Art. 6 Abs. 1 bed. b GDPR (contract), Art. 6 Abs. 1 bed. a GDPR (consent), Art. 6 Abs. 1 bed. f GDPR (legitimate interests)

When you register with us, personal data may be processed, provided that you enter or enter personal data. Data such as the IP address are recorded in the course of processing. What we mean by the rather cumbersome term “personal data” can be read below.

Please enter only those data that we require for registration and for which you have the clearance of a third party if you carry out the registration on behalf of a third party. If possible, use a secure password that you do not use anywhere else and an email address that you regularly retrieve.

In the following we inform you about the exact type of data processing, because you should feel comfortable with us!

What is a registration?

When registering, we receive certain data from you and enable you to log in to us online and use your account with us later. An account with us has the advantage that you don't have to re-enter everything every time. Saves time, effort and ultimately prevents errors in the provision of our services.

Why do we process personal data?

In short, we process personal data to enable the creation and use of an account with us.
If we did not do that, you would have to enter all the data every time, wait for a release from us and enter everything again. We and many, many customers would not find that so good. How would you find that?

Which data are processed?

All the data that you provided in the course of registration, enter during registration or enter in the account as part of the management of your data.

During registration, we process the following types of data:

• First name
• last name
• E-mail address
• company name
• Street + house number
• place of residence
• Postal code
• Land

When logging in, we process the data that you enter when you log in, such as user name and password, and data collected in the background such as device information and IP addresses.

When using the account, we process data that you enter during your account usage and which is created as part of the use of our services.

storage duration

We store the entered data at least for the time as long as the account linked to the data exists and is used with us, as long as there are contractual obligations between us and, when the contract ends, until the respective claims are statute-barred. In addition, we store your data as long as and insofar as we are subject to legal storage obligations. Thereafter, we keep accounting documents (invoices, contract documents, bank statements, etc.) as well as other relevant business documents for the legally prescribed duration (as a rule, a few years).

Right to object

You have registered, entered data and would like to revoke the processing? No problem. As you can read above, the rights under the General Data Protection Regulation also exist at and after registration, login or account with us. Contact the Data Protection Officer above to exercise your rights. If you already have an account with us, you can easily view or edit your data and texts in the account. Manage.

legal basis

By carrying out the registration process, you approach us in advance in order to conclude a usage contract via our platform (even if a payment obligation does not arise automatically). S He invest time to enter data and register and we offer you our services after registration in our system and access to your customer account. We also meet our contractual obligations. Finally, we need to email registered users to important changes. Art. 6 Abs. 1 bed. b GDPR (implementation of pre-contractual measures, fulfillment of a contract).

If necessary, we will also obtain your consent, e.g. if you voluntarily provide more data than is absolutely necessary or if we are allowed to send you advertising. Art. 6 Abs. 1 bed. a GDPR (consent) therefore applies.

We also have a legitimate interest in knowing who we are dealing with in order to get in touch in certain cases. In addition, we need to know who is using our services and whether they are being used in accordance with our terms of use, so Art. 6 Abs. 1 bed. f GDPR (legitimate interests).

Note: the following sections are to be ticked by users (as required):

Registration with real names

Since we have to know who we are dealing with in business operations, registration is only possible with your real name (real name) and not with pseudonyms.

Registration with pseudonyms

When registering, pseudonyms can be used, which means you do not have to register with us with your real name. This ensures that your name cannot be processed by us.

Storage of the IP address

In the course of registration, registration and account usage, we store the IP address in the background for security reasons in order to be able to determine the lawful use.

Public profile

The user profiles are publicly visible, i.e. You can also see parts of the profile on the Internet without specifying your user name and password.

2-factor authentication (2FA)

Two-factor authentication (2FA) offers additional security when registering, as it prevents you from logging in, e.g. without a smartphone. This technical measure to secure your account protects you against loss of data or unauthorized access even if your user name and password are known. You can find out which 2FA is used when registering, registering and in the account itself.

Web Hosting Introduction

Web Hosting Summary 👥 Affected: Visitors to the website 🤝 Purpose: professional website hosting and operation security 📓 Processed data: IP address, time of website visit, browser used and other data. More details can be found below or with the respective web hosting provider used. 📅 Duration of storage: depends on the respective provider, but usually 2 weeks ⚖️ Legal basis: Art. 6 Abs. 1 lit.f GDPR (legitimate interests)

What is web hosting?

When you visit websites today, certain information - including personal data - is automatically created and stored, including on this website. This data should be processed as sparingly as possible and only with justification. By the way, by website we mean the entirety of all web pages on a domain, i.e. everything from the start page (homepage) to the very last subpage (like this one). By domain we mean, for example, example.de or example.com.

When you want to view a website on a computer, tablet, or smartphone, you use a program called a web browser to do so. You probably know a few web browsers by name: Google Chrome, Microsoft Edge, Mozilla Firefox, and Apple Safari. We call it browser or web browser for short.

To view the website, the browser needs to connect to another computer where the website's code is stored: the web server. The operation of a web server is a complicated and time-consuming task, which is why this is usually taken on by professional providers, the providers. These offer web hosting and thus ensure reliable and error-free storage of website data. A whole lot of jargon, but please stay tuned, it gets even better!

Personal data may be processed when the browser on your computer (desktop, laptop, tablet or smartphone) connects and during data transfer to and from the web server. On the one hand, your computer stores data, on the other hand, the web server also has to store data for a period of time in order to ensure proper operation.

A picture says more than a thousand words, so the following graphic shows the interaction between the browser, the Internet and the hosting provider.

Why do we process personal data?

The purposes of data processing are:

1. Professional website hosting and operation security
2. to maintain operational and IT security
3. Anonymous evaluation of access behavior to improve our offer and, if necessary, for criminal prosecution or pursuing claims

Which data are processed?

Even while you are visiting our website, our web server, which is the computer on which this website is stored, usually automatically saves data such as

• the complete internet address (URL) of the accessed website
• Browser and browser version (eg. B. Chrome 87)
• the operating system used (eg. B. Windows 10)
• the address (URL) of the previously visited page (referrer URL) (e.g. B. https://www.beispielquellsite.de/vondabinichgekommen / )
• the host name and IP address of the device from which access is being made (e.g. B. COMPUTER NAME and 194.23.43.121)
• Date and Time
• in files, the so-called web server log files

How long is data stored?

As a rule, the above data is stored for two weeks and then automatically deleted. We do not pass on this data, but we cannot rule out that this data will be viewed by authorities in the event of illegal behavior.

In short: Your visit is logged by our provider (company that runs our website on special computers (servers)), but we do not pass on your data without consent!

legal basis

The legality of the processing of personal data in the context of web hosting results from Art. 6 Abs. 1 bed. f DSGVO (protection of legitimate interests), because the use of professional hosting with a provider is necessary in order to present the company on the Internet in a secure and user-friendly manner and to be able to pursue attacks and claims from this if necessary.

There is usually a contract between us and the hosting provider for order processing in accordance with Art. 28 f. GDPR, which ensures compliance with data protection and guarantees data security.

Website modular systems Introduction

Website Construction Systems Data protection declaration Summary 👥 Affected: Visitors to the website 🤝 Purpose: Optimization of our service 📓 Data processed: Data such as technical usage information such as browser activity, clickstream activity, session heat maps, as well as contact details, IP address or your geographic location. More details can be found below in this data protection declaration and in the data protection declaration of the providers. 📅 Storage duration: depends on the provider ⚖️ Legal basis: Art. 6 Abs. 1 bed. f GDPR (legitimate interests), Art. 6 Abs. 1 bed. a GDPR (consent)

What are website building blocks?

We use a modular website system for our website. Modular systems are special forms of a content management system (CMS). With a modular system, website operators can create a website very easily and without any programming knowledge. In many cases, web hosts also offer modular systems. By using a modular system, your personal data can also be collected, stored and processed. In this data protection text we give you general information about data processing by modular systems. You can find more information in the data protection declarations of the provider.

Why do we use website building blocks for our website?

The greatest advantage of a modular system is its ease of use. We want to offer you a clear, simple and well-arranged website that we can easily operate and maintain ourselves - without external support. A modular system now offers many helpful functions that we can use even without programming knowledge. This enables us to design our website according to our wishes and offer you an informative and pleasant time on our website.

What data is stored by a modular system?

Which data is stored exactly depends of course on the website building block system used. Each provider processes and collects different data from the website visitor. However, technical usage information such as the operating system, browser, screen resolution, language and keyboard settings, hosting provider and the date of your website visit are usually collected. Tracking data (e.g. browser activity, clickstream activities, session heat maps, etc.) can also be processed. In addition, personal data can also be recorded and stored. This is mostly contact information such as email address, telephone number (if you have provided it), IP address and geographic location data. You can find out exactly which data is stored in the data protection declaration of the provider.

How long and where is the data stored?

We will inform you below about the duration of the data processing in connection with the modular website system used, provided that we have further information on this. You will find detailed information about this in the provider's data protection declaration. In general, we only process personal data for as long as is absolutely necessary for the provision of our services and products. It may be that the provider stores your data according to its own specifications, over which we have no influence.

Right to object

You always have the right to information, correction and deletion of your personal data. If you have any questions, you can also contact the person responsible for the modular website system used at any time. Contact details can be found either in our data protection declaration or on the website of the relevant provider.

You can delete, deactivate or manage cookies that providers use for their functions in your browser. Depending on which browser you use, this works in different ways. Please note, however, that not all functions may then work as usual.

legal basis

We have a legitimate interest in using a modular website system to optimize our online service and present it in an efficient and user-friendly way for you. The corresponding legal basis for this is Art. 6 Abs. 1 bed. f GDPR (legitimate interests). However, we only use the modular system if you have given your consent.

Insofar as the processing of data is not absolutely necessary for the operation of the website, the data will only be processed on the basis of your consent. This applies in particular to tracking activities. The legal basis in this respect is Art. 6 Abs. 1 bed. and DSGVO.

With this data protection declaration, we have brought you closer to the most important general information about data processing. If you would like more detailed information on this, you will find further information - if available - in the following section or in the provider's privacy policy.

WordPress.com Data Protection Declaration

We use WordPress.com, a website construction kit, for our website. The service provider is the American company Automattic Inc., 60 29th Street #343, San Francisco, CA 94110, USA.

WordPress processes data from you, among others. Also in the USA. We would like to point out that, according to the European Court of Justice, there is currently no adequate level of protection for data transfer to the USA. This can entail various risks for the legality and security of data processing.

As a basis for data processing for recipients based in third countries (outside the European Union, Iceland, Liechtenstein, Norway, i.e. in particular in the USA) or data transfer there, WordPress uses so-called standard contractual clauses (= Art. 46. Abs. 2 and 3 GDPR). Standard Contractual Clauses (SCC) are templates provided by the EU Commission and are intended to ensure that your data also comply with European data protection standards if they are transferred to third countries (such as the USA) and stored there. Through these clauses, WordPress undertakes to comply with European data protection standards when processing your relevant data, even if the data is stored, processed and managed in the USA. These clauses are based on an implementation decision of the EU Commission. You will find the decision and the corresponding standard contractual clauses, etc. Here: https://eur-lex.europa.eu/eli/dec_impl/2021/914/oj?locale=de

The data processing agreements that correspond to the standard contractual clauses can be found at https://wordpress.com/support/data-processing-agreements / .

You can find out more about the data processed through the use of n WordPress.com in the privacy policy on https://automattic.com/de/privacy / .

Web Analytics Introduction

Web Analytics Privacy Statement Summary 👥 Affected: Visitors to the website 🤝 Purpose: Evaluation of visitor information to optimize the website. 📓 Data processed: Access statistics, which includes data such as access locations, device data, access duration and time, navigation behavior, click behavior and IP addresses. More details can be found in the web analytics tool used in each case. 📅 Duration of storage: depends on the web analytics tool used ⚖️ Legal basis: Art. 6 Abs. 1 bed. a GDPR (consent), Art. 6 Abs. 1 bed. f GDPR (legitimate interests)

What is web analytics?

We use software on our website to evaluate the behavior of website visitors, referred to as web analytics or web analysis. In doing so, data is collected, which the respective analytical tool provider (also called tracking tool) stores, manages and processes. With the help of the data, analyzes of user behavior on our website are made and made available to us as the website operator. In addition, most tools offer various test options. For example, we can test which offers or content are best received by our visitors. For this we show you two different offers for a limited period of time. After the test (so-called A/B test) we know which product or what content our website visitors find more interesting. For such test procedures, as well as for other analytics procedures, user profiles can also be created and the data stored in cookies.

Why do we run web analytics?

With our website we have a clear goal in mind: we want to deliver the best web offer on the market for our industry. In order to achieve this goal, on the one hand we want to offer the best and most interesting offer and on the other hand we want to make sure that you feel completely comfortable on our website. With the help of web analysis tools, we can take a closer look at the behavior of our website visitors and then improve our website for you and us accordingly. For example, we can see how old our visitors are on average, where they come from, when our website is visited the most or which content or products are particularly popular. All this information helps us to optimize the website and thus adapt it to your needs, interests and wishes in the best possible way.

Which data are processed?

Which data is stored exactly depends of course on the analysis tools used. As a rule, however, what is stored is, for example, what content you view on our website, which buttons or links you click on, when you call up a page, which browser you use, with which device (PC, tablet, smartphone, etc.) you visit the website or what computer system you are using. If you agree that location data may also be collected, these can also be processed by the web analysis tool provider.

Your IP address will also be saved. According to the General Data Protection Regulation (GDPR), IP addresses are personal data. However, your IP address is usually stored in pseudonymised form (i.e. in an unrecognizable and shortened form). For the purpose of testing, web analysis and web optimization, no direct data such as your name, age, address or e-mail address is stored. All of this data, if collected, is stored pseudonymised. This way you cannot be identified as a person.

The following example schematically shows how Google Analytics works as an example for client-based web tracking with Java Script code.

How long the respective data is stored always depends on the provider. Some cookies only store data for a few minutes or until you leave the website again, other cookies can store data for several years.

Duration of data processing

We will inform you below about the duration of data processing if we have further information on this. In general, we only process personal data for as long as is absolutely necessary for the provision of our services and products. If it is required by law, such as in the case of accounting, this storage period can also be exceeded.

Right to object

You also have the right and the option to withdraw your consent to the use of cookies or cookies at any time. to revoke third-party providers. This works either via our cookie management tool or via other opt-out functions. For example, you can also prevent data collection by cookies by managing, deactivating or deleting the cookies in your browser.

legal basis

The use of web analytics requires your consent, which we have obtained with our cookie popup. This consent is loud Art. 6 Abs. 1 bed. A GDPR (consent) The legal basis for the processing of personal data, as may occur during the collection by web analytics tools.

In addition to consent, there is a legitimate interest on our part in analyzing the behavior of website visitors and thus improving our offer technically and economically. With the help of web analytics, we can identify errors on the website, identify attacks and improve profitability. The legal basis for this is Art. 6 Abs. 1 bed. F GDPR (Legitimate interests) . However, we only use the tools if you have given your consent.

As web analytics tools use cookies, we also recommend that you read our general privacy policy on cookies. To find out exactly what data is stored and processed by you, you should read the data protection declarations of the respective tools.

Information on special web analytics tools, if available, can be found in the following sections.

Google Analytics Privacy Policy

Google Analytics Privacy Statement Summary 👥 Affected: Visitors to the website 🤝 Purpose: Evaluation of visitor information to optimize the website. 📓 Data processed: Access statistics, which includes data such as access locations, device data, access duration and time, navigation behavior, click behavior and IP addresses. More details can be found below in this data protection declaration. 📅 Storage duration: depends on the properties used ⚖️ Legal basis: Art. 6 Abs. 1 bed. a GDPR (consent), Art. 6 Abs. 1 bed. f GDPR (legitimate interests)

What is Google Analytics?

We use the analysis tracking tool Google Analytics (GA) from the American company Google Inc. on our website. The company Google Ireland Limited (Gordon House, Barrow Street Dublin 4, Ireland) is responsible for all Google services in Europe. Google Analytics collects data about your actions on our website. For example, if you click on a link, this action is stored in a cookie and sent to Google Analytics. The reports we receive from Google Analytics allow us to better tailor our website and service to your needs. In the following we will go into more detail about the tracking tool and, above all, inform you about which data is stored and how you can prevent this.

Google Analytics is a tracking tool used to analyze traffic on our website. In order for Google Analytics to work, a tracking code is built into the code of our website. When you visit our website, this code records various actions that you take on our website. As soon as you leave our website, this data is sent to the Google Analytics servers and stored there.

Google processes the data and we receive reports on your user behavior. These reports may include the following:

• Target group reports: With target group reports, we get to know our users better and know more precisely who is interested in our service.
• Ad reports: Ad reports make it easier for us to analyze and improve our online advertising.
• Acquisition Reports: Acquisition reports provide us with helpful information on how to attract more people to our service.
• Behavior Reports: Here we learn how you interact with our website. We can understand which path you take on our site and which links you click on.
• Conversion reports: Conversion is a process in which you perform a desired action based on a marketing message. For example, when you go from being a mere website visitor to a buyer or newsletter subscriber. These reports enable us to learn more about how our marketing measures are resonating with you. This is how we want to increase our conversion rate.
• Real-time reports: Here we always know immediately what is happening on our website. For example, we can see how many users are currently reading this text.

Why do we use Google Analytics on our website?

Our goal with this website is clear: We want to offer you the best possible service. The statistics and data from Google Analytics help us to achieve this goal.

The statistically evaluated data give us a clear picture of the strengths and weaknesses of our website. On the one hand, we can optimize our site so that interested people can find it more easily on Google. On the other hand, the data helps us to better understand you as a visitor. We therefore know exactly what we need to improve on our website in order to offer you the best possible service. The data also helps us to carry out our advertising and marketing measures more individually and cost-effectively. After all, it only makes sense to show our products and services to people who care.

What data is stored by Google Analytics?

Google Analytics uses a tracking code to create a random, unique ID that is linked to your browser cookie. This is how Google Analytics recognizes you as a new user. The next time you visit our site, you will be recognized as a "returning" user. All collected data is stored together with this user ID. This makes it possible to evaluate pseudonymous user profiles in the first place.

In order to be able to analyze our website with Google Analytics, a property ID must be included in the tracking code. The data is then stored in the corresponding property. For each newly created property, the Google Analytics 4 property is the default. Alternatively, you can also create the Universal Analytics property. Depending on the property used, data is stored for different lengths of time.

Identifiers such as cookies and app instance IDs are used to measure your interactions on our website. Interactions are any type of action you take on our website. If you also use other Google systems (such as a Google account), data generated via Google Analytics can be linked to third-party cookies. Google does not pass on Google Analytics data unless we as the website operator approve it. Exceptions may be made where required by law.

The following cookies are used by Google Analytics:

Name: _ Ga
Value: 2.1326744211.152322446004-5
Purpose: By default, analytics.js uses the Cookie _ ga to store the user ID. Basically, it serves to differentiate between website visitors.
Expiration Date: After 2 years

Name: _ Gid
Value: 2.1687193234.152322446004-1
Purpose: The cookie also serves to distinguish the website visitors
Expiration Date: After 24 hours

Name: _ Gat_gtag_UA _
Value: 1
Purpose: Used to lower the request rate. If Google Analytics is provided via Google Tag Manager, this cookie is given the name _dc_gtm_ <property-id>.
Expiration Date: After 1 minute

Name: AMP_TOKEN
Value: No information
Purpose: The cookie has a token that can be used to retrieve a User ID from the AMP client ID service. Other possible values indicate an opt-out, a request, or an error.
Expiration Date: After 30 seconds to a year

Name: _ _ Utma
Value: 1564498958.1564498958.1564498958.1
Purpose: This cookie can be used to track your behavior on the website and measure performance. The cookie is updated each time information is sent to Google Analytics.
Expiration Date: After 2 years

Name: _ _ Utmt
Value: 1
Purpose: The cookie is used as _ gat_gtag_UA _ to throttle the request rate.
Expiration Date: After 10 minutes

Name: _ _ Utmb
Value: 3.10.1564498958
Purpose: This cookie is used to determine new sessions. It is updated every time new data or Information is sent to Google Analytics.
Expiration Date: After 30 minutes

Name: _ _ Utmc
Value: 167421564
Purpose: This cookie is used to set new sessions for recurring visitors. This is a session cookie and is only stored until you close the browser.
Expiration Date: After closing the browser

Name: _ _ Utmz
Value: M | utmccn =(referral)| utmcmd = referral | utmcct =/
Purpose: The cookie is used to identify the source of the visitor volume on our website. This means that the cookie stores where you came from on our website. This can be another page or have been an advertisement.
Expiration Date: After 6 months

Name: _ _ Utmv
Value: Not specified
Purpose: The cookie is used to store user-defined user data. It is always updated when information is sent to Google Analytics.
Expiration Date: After 2 years

Note: This list cannot claim to be complete, as Google changes the choice of your cookies again and again.

Here we show you an overview of the most important data that is collected with Google Analytics:

Heatmaps: Google creates so-called heat maps. Heatmaps show exactly those areas that you click on. This is how we get information about where you are on our site.

Session Duration: Session duration is what Google describes as the time you spend on our site without leaving the page. If you have been inactive for 20 minutes, the session ends automatically.

Bounce Rate (Engl. Bounce rate): A bounce is when you only view one page on our website and then leave our website again.

Account creation: If you create or create an account on our website. make an order, Google Analytics collects this data.

IP Address: The IP address is only displayed in abbreviated form so that no unique assignment is possible.

Location: The IP address can be used to determine the country and your approximate location. This process is also referred to as IP location determination.

Technical information: Technical information includes your browser type, your internet provider or your screen resolution.

Source of Origin: Of course, Google Analytics or we are also interested in which website or which advertising you came to our site.

Other data include contact details, any ratings, playing media (e. g. When you play a video through our site), sharing content via social media, or adding to your favorites. The list does not claim to be complete and only serves as a general guide to data storage by Google Analytics.

How long and where is the data stored?

Google has distributed their servers around the world. Most of the servers are located in America and consequently your data is mostly stored on American servers. Here you can read exactly where the Google data centers are located: https://www.google.com/about/datacenters/locations/?hl=de

Your data is distributed across different physical media. This has the advantage that the data can be called up more quickly and is better protected against manipulation. Every Google data center has emergency programs for your data. For example, if Google's hardware fails or natural disasters paralyze servers, the risk of a service interruption at Google remains low.

The retention period of the data depends on the properties used. When using the newer Google Analytics 4 properties, the retention period for your user data is fixed at 14 months. For other so-called event data, we have the option of choosing a retention period of 2 months or 14 months.

With Universal Analytics properties, Google Analytics has a standardized retention period of 26 months for your user data. Then your user data will be deleted. However, we have the option of choosing the retention period for user data ourselves. We have five options available for this:

• Deletion after 14 months
• Deletion after 26 months
• Deletion after 38 months
• Deletion after 50 months
• No automatic deletion

In addition, there is also the option that data will only be deleted if you no longer visit our website within the period of time chosen by us. In this case, the retention period will be reset each time you visit our website again within the specified period.

When the specified period has expired, the data will be deleted once a month. This retention period applies to your data that is processed with cookies, user identification and advertising IDs (e.g. DoubleClick domain cookies) are linked. Report results are based on aggregated data and are stored independently of user data. Aggregated data is a merging of individual data into a larger unit.

How can I delete or delete my data? prevent data storage?

Under European Union data protection law, you have the right to access, update, delete or restrict your data. You can prevent Google Analytics from using your data by using the browser add-on to disable Google Analytics JavaScript (ga.js, analytics.js, dc.js). You can use the browser add-on at https://tools.google.com/dlpage/gaoptout?hl=de Download and install. Please note that this add-on only disables data collection by Google Analytics.

If you generally want to deactivate, delete or manage cookies, you will find the corresponding links to the instructions for the most popular browsers under the “Cookies” section.

legal basis

The use of Google Analytics requires your consent, which we have obtained with our cookie popup. This consent is loud Art. 6 Abs. 1 bed. A GDPR (consent) The legal basis for the processing of personal data, as may occur during the collection by web analytics tools.

In addition to consent, there is a legitimate interest on our part in analyzing the behavior of website visitors and thus improving our offer technically and economically. With the help of Google Analytics, we can identify errors on the website, identify attacks and improve profitability. The legal basis for this is Art. 6 Abs. 1 bed. F GDPR (Legitimate interests) . However, we only use Google Analytics if you have given your consent.

Google also processes your data in the USA, among other places. We would like to point out that, according to the European Court of Justice, there is currently no adequate level of protection for data transfer to the USA. This can entail various risks for the legality and security of data processing.

As a basis for data processing for recipients based in third countries (outside the European Union, Iceland, Liechtenstein, Norway, i.e. in particular in the USA) or a data transfer there, Google uses so-called standard contractual clauses (= Art. 46. Abs. 2 and 3 GDPR). Standard Contractual Clauses (SCC) are templates provided by the EU Commission and are intended to ensure that your data also comply with European data protection standards if they are transferred to third countries (such as the USA) and stored there. Through these clauses, Google undertakes to comply with European data protection standards when processing your relevant data, even if the data is stored, processed and managed in the USA. These clauses are based on an implementation decision of the EU Commission. You will find the decision and the corresponding standard contractual clauses, etc. Here: https://eur-lex.europa.eu/eli/dec_impl/2021/914/oj?locale=de

The Google Ads Data Processing Terms, which refer to the standard contract clauses, can be found at https://business.safety.go Ogle/intl/de/ads processor terms/ .

We hope we were able to give you an understanding of the most important information about data processing by Google Analytics. If you want to know more about the tracking service, we recommend these two links: https://marketingplatform.google.com/about/analytics/terms/de / And https://support.google.com/analytics/answer/6004245?hl=de .

Google Optimize Privacy Policy

We use Google Optimize, a website optimization tool, on our website. The service provider is the American company Google Inc. The company Google Ireland Limited (Gordon House, Barrow Street Dublin 4, Ireland) is responsible for all Google services in Europe.

Google also processes your data in the USA, among other places. We would like to point out that, according to the European Court of Justice, there is currently no adequate level of protection for data transfer to the USA. This can entail various risks for the legality and security of data processing.

As a basis for data processing for recipients based in third countries (outside the European Union, Iceland, Liechtenstein, Norway, i.e. in particular in the USA) or a data transfer there, Google uses so-called standard contractual clauses (= Art. 46. Abs. 2 and 3 GDPR). Standard Contractual Clauses (SCC) are templates provided by the EU Commission and are intended to ensure that your data also comply with European data protection standards if they are transferred to third countries (such as the USA) and stored there. Through these clauses, Google undertakes to comply with European data protection standards when processing your relevant data, even if the data is stored, processed and managed in the USA. These clauses are based on an implementation decision of the EU Commission. You will find the decision and the corresponding standard contractual clauses, etc. Here: https://eur-lex.europa.eu/eli/dec_impl/2021/914/oj?locale=de

The Google Ads Data Processing Terms, which refer to the standard contract clauses, can be found at https://business.safety.go Ogle/intl/de/ads processor terms/ .

Learn more about the data processed by using Google Optimize in the Privacy Policy at https://policies.google.com/privacy?hl=de .

Jetpack Privacy Statement

Jetpack Privacy Statement Summary 👥 Affected: Visitors to the website 🤝 Purpose: Evaluation of visitor information to optimize the website. 📓 Data processed: Access statistics, which includes data such as access locations, device data, access duration and time, navigation behavior, click behavior and IP addresses. Storage period: until the data for the services are no longer required ⚖️ Legal basis: Art. 6 Abs. 1 bed. a GDPR (consent), Art. 6 Abs. 1 bed. f GDPR (legitimate interests)

What is Jetpack?

We use the WordPress Plug-in Jetpack on our website. Jetpack is a software that provides us with web analytics, among other things. Jetpack is operated by Automattic (Inc. 132 Hawthorne Street San Francisco, CA 94107, USA), which uses the technology of the company Quantcast (Inc., 201 3rd St, Floor 2, San Francisco, CA 94103-3153, USA) for this product. The integrated tracking tool also collects, stores and processes personal data from you. In this data protection declaration, we show you exactly what data it is about, why we use Jetpack and how you can prevent this data storage.

Jetpack is a plug-in for WordPress websites with many different functions and modules. All these tools help us make our website more beautiful, make it safer and welcome more visitors here. Related posts can also be displayed through the tool, content can be shared and Jetpack can also improve the loading speed of our website. All functions are hosted and provided by WordPress.

Why do we use jetpack?

It is crucial for us that you feel comfortable on our website and find what you are looking for. Only if you are satisfied with our service, we can be successful. And so that we know how and where we can still improve our website, we need information. With Jetpack we see how often and how long you are on a single website or which buttons you like to click. With the help of this information, we can improve our website and adapt it to your wishes and preferences.

What data is stored by Jetpack?

Especially through the built-in tracking tool WordPress.com statistics, personal data is also collected, stored and processed by you. To make the Jetpack tool work, Jetpack sets a cookie in your browser when you open a website that has built in components of the tool. The collected data is synchronized with Automattic and stored there.

In addition to the IP address (is anonymized before storage) and data relating to the user hold, this includes, for example, browser type, unique device identifier, preferred language, data and time of the page entry, operating system and information about the mobile network. Jetpack uses this information to improve its own services and offers and gain better insights into how to use its own service. Furthermore, the following data can also be synchronized and stored:

• For Google Ads customers, the email address and the physical address of the account are synchronized
• Successful and unsuccessful login attempts. Your IP address and the user agent are also stored for this purpose
• The user IDs, user names, email addresses, roles and capabilities of the registered users. But no passwords are stored
• The user ID of users who make changes to the website
• Twitter Username, if configured with Jetpack

Jetpack also uses cookies for data storage. Below we show you a few selected, exemplary cookies that Jetpack uses:

Name: Eucookie law
Value: 1613651061376322446004-6
Purpose: Stores the status of the user's consent to the use of cookies.
Expiration Date: After 180 days

Name: Tk_ai
Value: 0
Purpose: This cookie stores a randomly generated anonymous ID. It is used only within the administration area for tracking the general analyses.
Expiration Date: After the end of the session

Name: Tk_tc
Value: E3 % 2BgJ1Pw6iYKk % 2Fvj322446004-3
Purpose: This is a so-called referral cookie. This analyzes the connection between WooCommerce and a website with a jetpack plugin.
Expiration Date: After the end of the session

Note: Jetpack uses many different cookies. Which specific cookies are used depends on the one hand on the used jetpack functions and on the other hand on your actions on the websites with an integrated jetpack plug-in. Under https://de.jetpack.com/support/cookies / See a list of possible cookies that Jetpack uses.

How long and where is the data stored?

Automattic stores the collected data until it is no longer used for its own services. Beyond this period, the data will only be kept if the company is obliged to do so for legal reasons. Web server logs such as your IP address, browser type and operating system will be deleted after about 30 days. The data is stored on American servers of the company.

How can I delete or delete my data? prevent data storage?

As mentioned above, Jetpack uses cookies to store data. If you do not want Jetpack to collect data from you in the future, you can go to https://www.quantcast.com/opt-out / Request an “opt-out” cookie. Quantcast sets this cookie and thus no visitor data is stored by you. This is the case until you delete this cookie again.

Alternatively, you can easily manage, deactivate or delete cookies yourself in your browser. Depending on the type of browser, cookie management works a little differently. Under the "Cookies" section you will find the relevant links to the relevant instructions for the most popular browsers.

legal basis

The use of Jetpack requires your consent, which we have obtained with our Cookie Popup. This consent is loud Art. 6 Abs. 1 bed. A GDPR (consent) The legal basis for the processing of personal data, as may occur during the collection by web analytics tools.

In addition to consent, there is a legitimate interest on our part in analyzing the behavior of website visitors and thus improving our offer technically and economically. With the help of Jetpack, we detect errors on the website, can identify attacks and improve economic efficiency. The legal basis for this is Art. 6 Abs. 1 bed. F GDPR (Legitimate interests) . However, we only use Jetpack if you have given your consent.

Jetpack processes data, etc. Also in the USA. We would like to point out that, according to the European Court of Justice, there is currently no adequate level of protection for data transfer to the USA. This can entail various risks for the legality and security of data processing.

As a basis for data processing for recipients based in third countries (outside the European Union, Iceland, Liechtenstein, Norway, i.e. in particular in the USA) or data transfer there, Jetpack uses standard contractual clauses approved by the EU Commission (= Art. 46. Abs. 2 and 3 GDPR). These clauses oblige Jetpack to comply with the EU level of data protection when processing relevant data outside the EU. These clauses are based on an implementation decision of the EU Commission. You will find the decision and the clauses, among others. Here: https://germany.representation.ec.europa.eu/index_de .

If you want to know more about the data protection policy and the processing of the data by Jetpack or. Automattic, we recommend the data protection declaration at https://automattic.com/privacy / , The cookie guidelines under https://automattic.com/cookies / And also the information page https://jetpack.com/support/what-data-does-jetpack-sync / . We hope we were able to give you a good insight into the data processing by Jetpack.

Monster Insights Privacy Statement

Monster Insights Privacy Statement Summary 👥 Affected: Visitors to the website 🤝 Purpose: Evaluation of visitor information to optimize the website. 📓 Data processed: Access statistics, which includes data such as access locations, device data, access duration and time, navigation behavior, click behavior and IP addresses. More details can be found below or In the Google Analytics Privacy Statement. Storage duration: depending on the Google Analytics Properties used ⚖️ Legal basis: Art. 6 Abs. 1 bed. a GDPR (consent), Art. 6 Abs. 1 bed. f GDPR (legitimate interests)

What is Monster Insights?

On our website we use the “Google Analytics Plugin for WordPress” of the American company Monster Insights LCC (7732 Maywood Crest Dr, West Palm Beach, Florida, 33412, USA). The plugin is usually just called Monster Insights. With the help of the plugin, your user data can be stored, managed and processed by Google Analytics. For example, when you click on a link, Google Analytics saves this “click” via the integrated plugin and offers informative web analytics through such collected data. In this privacy policy we go into more detail about Monster Insights and inform you which data is stored where and how.

Monster Insights uses the Google Analytics Reporting API for its services in order to provide data about our website and. To collect visitor behavior. This data is evaluated and then appears as charts, graphs and tables directly on our WordPress dashboard. For the plugin to work, a Google Analytics tracking code is integrated into our WordPress page. The plugin offers functions such as page analysis, statistics or ad tracking. With the help of the plug-in, we can easily set up tracking functions such as event tracking, eCommerce tracking or outbound link tracking for our website without any programming knowledge. We see all the important statistics summarized in a single place directly in our dashboard.

Why do we use Monster Insights?

Monster Insights makes dealing with Google Analytics much easier for us, as we see the most important analyzes on our dashboard and don't always have to switch to Google Analytics. Google Analytics offers us a lot of important data about visitor behavior on our website. With the help of this data we can use our website or website. Better adapt our offer to your wishes. We use the statistics received to make our website more interesting and to use any advertisements in a targeted manner.

Which data is provided by Monster Insights or. Google Analytics saved?

By installing the MonsterInsights plugin, a Google Analytics tracking code is integrated into our WordPress website. Google Analytics uses this to create a random, unique ID that is connected to your browser cookie. In this way, you will be recognized as a new visitor to our website. If you visit us again, you will be recognized as a so-called “recurring” user. With this user ID, all collected data is then stored. In this way, pseudonymous user profiles are created and evaluated. Your actions on our website are stored in cookies and app instance IDs. If you are linked to other Google services, the generated data can also be connected to third-party cookies.

All tracking is carried out and stored by Google Analytics. Monster Insights passes all data directly to Google Analytics for processing on behalf of Monster Insights. Google will only share this data if we allow it or if it is required by law. Monster Insights does not use its own cookies to store data, but the code added by Monster Insights loads Google Analytics, which adds cookies.

For example, it is collected which website you came to us from, which buttons and links you click on, how long you stay on a particular page and when you leave the website again. Furthermore, your IP address is also displayed and stored in abbreviated form, so that no clear assignment is possible. Your location can also be determined via the IP address and technical information such as device type, browser type, internet provider or the screen resolution is also stored.

If you would like to know more about data storage and processing, we recommend our General Privacy Policy on Google Analytics.

How long and where is the data stored?

Monster Insights does not store the collected data, but forwards you to Google Analytics. There the data is stored on the servers of Google. These servers are distributed worldwide, but most are located in the United States. Under the link https://www.google.com/about/datacenters/locations/?hl=de See exactly where the data centers can be found. By default, Google keeps your data for 26 months, but you can also choose between different storage times. You can also take a look at our Google Analytics Privacy Statement. The retention period applies to data associated with cookies, usage recognition and advertising ID. Web analytics that appear in the form of reports are generated by aggregated data and are stored independently of your user data.

How can I delete or delete my data? prevent data storage?

You have the right to access, update, delete and restrict your data at any time. If you want to use the browser add-on https://tools.google.com/dlpage/gaoptout?hl=de By disabling Google Analytics JavaScript, you can prevent Google Analytics from using your data.

If you generally want to deactivate, delete or manage cookies, you will find the corresponding links to the instructions for the most popular browsers under the “Cookies” section.

legal basis

The use of Monster Insights requires your consent, which we have obtained with our cookie popup. This consent is loud Art. 6 Abs. 1 bed. A GDPR (consent) The legal basis for the processing of personal data, as may occur during the collection by web analytics tools.

In addition to consent, there is a legitimate interest on our part in analyzing the behavior of website visitors and thus improving our offer technically and economically. With the help of Monster Insights, we can detect website errors, identify attacks and improve economic efficiency. The legal basis for this is Art. 6 Abs. 1 bed. F GDPR (Legitimate interests) . However, we only use Monster Insights if you have given your consent.

Google also processes data in the USA, among other places. We would like to point out that, according to the European Court of Justice, there is currently no adequate level of protection for data transfer to the USA. This can entail various risks for the legality and security of data processing.

Google uses standard contractual clauses approved by the EU Commission (= Art. 46. Abs. 2 and 3 GDPR). These clauses oblige Google to comply with EU data protection standards when processing relevant data outside of the EU. These clauses are based on an implementation decision of the EU Commission. You will find the decision and the clauses, among others. Here: https://germany.representation.ec.europa.eu/index_de .

If you want to know more about the WordPress plugin Monster Insights, we recommend the website https://www.monsterinsights.com / . For more detailed information about data processing by Google Analytics, we recommend our Google Analytics Privacy Statement, Google's information page at https://support.google.com/analytics/answer/6004245?hl=de And the website on the terms of use for Google Analytics at https://marketingplatform.google.com/about/analytics/terms/de / .

Email Marketing Introduction

Email Marketing Summary 👥 Affected: Newsletter subscribers 🤝 Purpose: direct mail mail, notification of systemic events 📓 Processed data: Data entered during registration, but at least the email address. You can find more details on this with the email marketing tool used in each case. 📅 Storage duration: Duration of the existence of the subscription ⚖️ Legal basis: Art. 6 Abs. 1 bed. a GDPR (consent), Art. 6 Abs. 1 bed. f GDPR (legitimate interests)

What is email marketing?

In order to always keep you up to date, we also use the possibility of e-mail marketing. If you agree to the receipt of our e-mails or If you have consented to the newsletter, we will also process and store your data. Email marketing is a subset of online marketing. This involves sending news or general information about a company, product or service by email to a specific group of people who are interested in it.

If you want to take part in our e-mail marketing (usually via newsletter), you usually just have to register with your e-mail address. To do this, fill out an online form and send it off. However, it can also happen that we ask you for your title and your name so that we can also write to you personally.

Basically, registering for newsletters works with the help of the so-called “double opt-in procedure”. After you have registered for our newsletter on our website, you will receive an e-mail confirming your subscription to the newsletter. This ensures that you own the e-mail address and that no one has signed up with someone else's e-mail address. We or a notification tool used by us logs every single registration. This is necessary so that we can also prove the legally correct registration process. As a rule, the time of registration, the time of registration confirmation and your IP address are saved. In addition, it is also logged if you make changes to your stored data.

Why do we use email marketing?

Of course, we want to stay in touch with you and always present you with the most important news about our company. Among other things, we use e-mail marketing – often just referred to as “newsletter” – as an essential part of our online marketing. If you consent to this or it is permitted by law, we will send you newsletters, system emails or other notifications via email. When we use the term "newsletter" in the following text, we mean mainly e-mails that are sent regularly. Of course we don't want to bother you in any way with our newsletter. That's why we always try to offer only relevant and interesting content. For example, you can find out more about our company, our services or products. Since we are always improving our offers, you will always find out via our newsletter when there is news or when we are currently offering special, lucrative promotions. If we commission a service provider who offers a professional sending tool for our e-mail marketing, we do this in order to be able to offer you fast and secure newsletters. The purpose of our e-mail marketing is basically to inform you about new offers and also to get closer to our business goals.

Which data are processed?

If you become a subscriber to our newsletter through our website, you confirm membership in an email list by email. In addition to your IP address and e-mail address, your title, your name, your address and your telephone number can also be saved. However, only if you agree to this data storage. The data marked as such are necessary so that you can participate in the service offered. Providing this information is voluntary, but not providing it will result in you not being able to use the service. In addition, information about your device or your preferred content can be stored on our website. For more information about how we store data when you visit a website, see the Automatic Data Storage section. We record your declaration of consent so that we can always prove that it complies with our laws.

Duration of data processing

If you remove your e-mail address from our e-mail/newsletter distribution list, we may store your address for up to three years on the basis of our legitimate interests so that we can still prove your consent at the time. We may only process this data if we have to defend ourselves against any claims.

However, if you confirm that you have given us your consent to subscribe to the newsletter, you can submit an individual deletion request at any time. If you object to the consent permanently, we reserve the right to save your e-mail address in a blacklist. As long as you have voluntarily subscribed to our newsletter, we will of course keep your e-mail address.

Right to object

You have the option to cancel your subscription to the newsletter at any time. All you have to do is revoke your consent to registering for the newsletter. This normally only takes a few seconds or a click or two. Most of the time you will find a link at the end of each email to unsubscribe from the newsletter. If you really cannot find the link in the newsletter, please contact us by email and we will immediately cancel your newsletter subscription.

legal basis

Our newsletter is sent on the basis of your consent (Article 6 para. 1 bed. and DSGVO). This means that we may only send you a newsletter if you have previously actively registered for it. If necessary, we can also send you advertising messages if you have become our customer and have not objected to the use of your e-mail address for direct advertising.

Information on special e-mail marketing services and how they process personal data can be found - if available - in the following sections.

Social Media Introduction

Social Media Privacy Statement Summary 👥 Affected: Visitors to the website 🤝 Purpose: Presentation and optimization of our service, contact with visitors, interested parties, etc., advertising 📓 Data processed: data such as phone numbers, email addresses, contact details, user behavior data, information about your device and your IP address. You can find more details on this with the social media tool used in each case. 📅 Duration of storage: depends on the social media platforms used ⚖️ Legal basis: Art. 6 Abs. 1 bed. a GDPR (consent), Art. 6 Abs. 1 bed. f GDPR (legitimate interests)

What is social media?

In addition to our website, we are also active on various social media platforms. Data from users can be processed so that we can specifically address users who are interested in us via the social networks. In addition, elements of a social media platform may also be embedded directly into our website. This is the case, for example, if you click on a so-called social button on our website and are forwarded directly to our social media presence. So-called social media or social media refers to websites and apps through which registered members can produce content, exchange content openly or in certain groups and network with other members.

Why do we use social media?

For years, social media platforms have been where people communicate and connect online. With our social media appearances, we can bring our products and services closer to interested parties. The social media elements integrated into our website help you to be able to switch to our social media content quickly and without complications.

The primary purpose of the data that is stored and processed as a result of your use of a social media channel is to be able to carry out web analyses. The aim of these analyzes is to be able to develop more precise and personal marketing and advertising strategies. Depending on your behavior on a social media platform, the evaluated data can be used to draw appropriate conclusions about your interests and so-called user profiles can be created. It is also possible for the platforms to present you with customized advertisements. In most cases, cookies are set in your browser for this purpose, which store data on your usage behavior.

We generally assume that we remain responsible under data protection law, even if we use the services of a social media platform. However, the European Court of Justice has decided that in certain cases the operator of the social media platform is jointly responsible with us within the meaning of Art. 26 GDPR can be. If this is the case, we will point this out separately and work on the basis of a relevant agreement. The essence of the agreement is then reproduced below for the platform concerned.

Please note that when using the social media platforms or our built-in elements, your data may also be processed outside the European Union, as many social media channels, such as Facebook or Twitter, are American companies. As a result, you may no longer be able to claim or exercise your rights in relation to your personal data as easily. push through.

Which data are processed?

Exactly which data is stored and processed depends on the respective provider of the social media platform. But usually it is data such as telephone numbers, e-mail addresses, data that you enter in a contact form, user data such as which buttons you click, who you like or follow, when you visited which pages, information about your device and your IP address. Most of this data is stored in cookies. Especially if you have a profile on the visited social media channel and are logged in, data can be linked to your profile.

All data collected via a social media platform is also stored on the providers' servers. This means that only the providers have access to the data and can provide you with the appropriate information. make changes.

If you want to know exactly what data is stored and processed by the social media providers and how you can object to the data processing, you should carefully read the respective data protection declaration of the company. Even if you have questions about data storage and data processing or want to assert corresponding rights, we recommend that you contact the provider directly.

Duration of data processing

We will inform you below about the duration of data processing if we have further information on this. For example, the social media platform Facebook stores data until it is no longer needed for its own purposes. Customer data that is compared with your own user data will be deleted within two days. In general, we only process personal data for as long as is absolutely necessary for the provision of our services and products. If it is required by law, such as in the case of accounting, this storage period can also be exceeded.

Right to object

You also have the right and the option to withdraw your consent to the use of cookies or cookies at any time. Revoke third-party providers such as embedded social media elements. This works either via our cookie management tool or via other opt-out functions. For example, you can also prevent data collection by cookies by managing, deactivating or deleting the cookies in your browser.

Since cookies can be used with social media tools, we also recommend our general data protection declaration on cookies. To find out exactly what data is stored and processed by you, you should read the data protection declarations of the respective tools.

legal basis

If you have agreed that data from you can be processed and stored by integrated social media elements, this consent is the legal basis for data processing (Art. 6 Abs. 1 bed. A GDPR) . In principle, if your consent is given, your data will also be based on our legitimate interest (Art. 6 Abs. 1 bed. F GDPR) Stored and processed at a fast and good communication with you or other customers and business partners. However, we only use the tools if you have given your consent. Most social media platforms also set cookies on your browser to store data. We therefore recommend that you read our privacy statement on cookies carefully and consult the privacy statement or cookie policy of the relevant service provider.

Information on special social media platforms - if available - can be found in the following sections.

Facebook Privacy Policy

Facebook Privacy Statement Summary 👥 Affected: Visitors to the website 🤝 Purpose: Optimization of our service 📓 Data processed: data such as customer data, user behavior data, information about your device and your IP address. More details can be found below in the data protection declaration. 📅 Storage period: until the data is no longer useful for Facebook's purposes ⚖️ Legal basis: Art. 6 Abs. 1 bed. a GDPR (consent), Art. 6 Abs. 1 bed. f GDPR (legitimate interests)

What are Facebook tools?

We use selected Facebook tools on our website. Facebook is a social media network of the company Meta Platforms Inc. or. For the European space of the company Meta Platforms Ireland Limited, 4 Grand Canal Square, Grand Canal Harbour, Dublin 2, Ireland. These tools allow us to offer you and people who are interested in our products and services the best possible offer.

If data is collected and forwarded from you via our embedded Facebook elements or via our Facebook page (fan page), both we and Facebook Ireland Ltd. responsible for. Facebook is solely responsible for the further processing of this data. Our joint commitments were also included in a publicly accessible agreement under https://www.facebook.com/legal/controller_addendum Anchored. This states, for example, that we must clearly inform you about the use of Facebook tools on our site. Furthermore, we are also responsible for ensuring that the tools are securely integrated into our website in accordance with data protection law. Facebook, on the other hand, is responsible for the data security of Facebook products, for example. If you have any questions about data collection and data processing by Facebook, you can contact the company directly. If you address the question to us, we are obliged to forward it to Facebook.

Below we give an overview of the various Facebook tools, what data is sent to Facebook and how you can delete this data.

In addition to many other products, Facebook also offers the so-called “Facebook Business Tools”. This is the official name of Facebook. But since the term is hardly known, we decided to just call them Facebook tools. These include, among others:

• Facebook-Pixel
• social plug-ins (such as the "Like" or "Share" button)
• Facebook Login
• Account Kit
• APIs (programming interface)
• SDKs (collection of programming tools)
• Platform integration
• Plugins
• Codes
• specifications
• documentations
• Technologies and Services

Through these tools, Facebook expands its services and has the ability to receive information about user activities outside of Facebook.

Why do we use Facebook tools on our website?

We only want to show our services and products to people who are really interested in them. With the help of advertisements (Facebook ads) we can reach exactly these people. In order to be able to show users appropriate advertising, however, Facebook needs information about people's wishes and needs. In this way, the company is provided with information about the user holding (and contact details) on our website. As a result, Facebook collects better user data and can provide interested people with appropriate advertising about our products or services. view services. The tools thus enable tailor-made advertising campaigns on Facebook.

Facebook calls data about your behavior on our website "event data". These are also used for measurement and analysis services. Facebook can thus create “campaign reports” on the impact of our advertising campaigns on our behalf. Furthermore, through analyzes we get a better insight into how you use our services, website or products. As a result, we use some of these tools to optimize your user experience on our website. For example, you can use the social plug-ins to share content on our site directly on Facebook.

What data is stored by Facebook tools?

By using individual Facebook tools, personal data (customer data) can be sent to Facebook. Depending on the tools used, customer data such as name, address, telephone number and IP address can be sent.

Facebook uses this information to match the data with the data it has from you (if you are a Facebook member). Before customer data is transmitted to Facebook, a so-called “hashing” takes place. This means that a data set of any size is transformed into a character string. This is also used to encrypt data.

In addition to the contact details, “Event data” is also transmitted. “Event data” means the information we receive about you on our website. For example, which subpages you visit or which products you buy from us. Facebook does not share the information received with third-party providers (such as advertisers) unless the company has explicit approval or is legally obliged to do so. “Event data” can also be connected to contact details. This allows Facebook to offer better personalized advertising. After the matching process already mentioned, Facebook deletes the contact data again.

In order to be able to deliver advertisements in an optimized manner, Facebook only uses the event data if it has been combined with other data (which was collected by Facebook in a different way). Facebook also uses this event data for security, protection, development and research purposes. Much of this data is transmitted to Facebook via cookies. Cookies are small text files used to store data or Information used in browsers. Depending on the tools used and whether you are a Facebook member, a different number of cookies will be created in your browser. In the descriptions of the individual Facebook tools, we go into more detail about individual Facebook cookies. You can also find out general information about the use of Facebook cookies on https://www.facebook.com/policies/cookies .

How long and where is the data stored?

In principle, Facebook stores data until it is no longer required for its own services and Facebook products. Facebook has servers all over the world where its data is stored. However, customer data will be deleted within 48 hours after it has been compared with your own user data.

How can I delete or delete my data? prevent data storage?

In accordance with the General Data Protection Regulation, you have the right to information, correction, transferability and deletion of your data.

The data will only be completely deleted if you completely delete your Facebook account. And this is how deleting your Facebook account works:

1) Click Settings on the right side of Facebook.

2) Then click on "Your Facebook Information" in the left column.

3) Now click “Deactivation and Deletion”.

4) Now select “Delete Account” and then click “Next and Delete Account”

5) Now enter your password, click on "Next" and then on "Delete Account"

The data that Facebook receives via our site is stored, among other things, via cookies (e.g. in the case of social plugins). You can deactivate, delete or manage individual or all cookies in your browser. Depending on which browser you use, this works in different ways. Under the "Cookies" section you will find the relevant links to the relevant instructions for the most popular browsers.

If you generally do not want any cookies, you can set up your browser so that it always informs you when a cookie is to be set. You can decide for each individual cookie whether you allow it or not.

legal basis

If you have agreed that data from you can be processed and stored by integrated Facebook tools, this consent is the legal basis for data processing (Art. 6 Abs. 1 bed. A GDPR) . In principle, your data will also be based on our legitimate interest (Art. 6 Abs. 1 bed. F GDPR) Stored and processed at a fast and good communication with you or other customers and business partners. However, we only use the tools if you have given your consent. Most social media platforms also set cookies on your browser to store data. We therefore recommend that you read our privacy statement on cookies carefully and consult Facebook's privacy policy or cookie policy.

Facebook processes data from you, among others. Also in the USA. We would like to point out that, according to the European Court of Justice, there is currently no adequate level of protection for data transfer to the USA. This can entail various risks for the legality and security of data processing.

As a basis for data processing for recipients based in third countries (outside the European Union, Iceland, Liechtenstein, Norway, i.e. in particular in the USA) or a data transfer there, Facebook uses so-called standard contractual clauses (= Art. 46. Abs. 2 and 3 GDPR). Standard Contractual Clauses (SCC) are templates provided by the EU Commission and are intended to ensure that your data also comply with European data protection standards if they are transferred to third countries (such as the USA) and stored there. With these clauses, Facebook undertakes to comply with European data protection standards when processing your relevant data, even if the data is stored, processed and managed in the USA. These clauses are based on an implementation decision of the EU Commission. You will find the decision and the corresponding standard contractual clauses, etc. Here: https://eur-lex.europa.eu/eli/dec_impl/2021/914/oj?locale=de

The Facebook data processing condition, which correspond to the standard contractual clauses, can be found at https://www.facebook.com/legal/terms/dataprocessing .

We hope we have given you the most important information about the use and data processing by the Facebook tools. If you want to know more about how Facebook uses your data, we recommend the data policy on https://www.facebook.com/about/privacy/update .

Facebook Fanpage Privacy Statement

We also have a Facebook fan page for our website. The service provider is the American company MetaPlatforms Inc. The company MetaPlatforms Ireland Limited (4 Grand Canal Square, Grand Canal Harbour, Dublin 2, Ireland) is responsible for the European area.

Facebook processes data from you, among others. Also in the USA. We would like to point out that, according to the European Court of Justice, there is currently no adequate level of protection for data transfer to the USA. This can entail various risks for the legality and security of data processing.

As a basis for data processing for recipients based in third countries (outside the European Union, Iceland, Liechtenstein, Norway, i.e. in particular in the USA) or a data transfer there, Facebook uses so-called standard contractual clauses (= Art. 46. Abs. 2 and 3 GDPR). Standard Contractual Clauses (SCC) are templates provided by the EU Commission and are intended to ensure that your data also comply with European data protection standards if they are transferred to third countries (such as the USA) and stored there. With these clauses, Facebook undertakes to comply with European data protection standards when processing your relevant data, even if the data is stored, processed and managed in the USA. These clauses are based on an implementation decision of the EU Commission. You will find the decision and the corresponding standard contractual clauses, etc. Here: https://eur-lex.europa.eu/eli/dec_impl/2021/914/oj?locale=de

The Facebook data processing condition, which corresponds to the standard contractual clauses, can be found at https://www.facebook.com/legal/terms/dataprocessing .

Learn more about the data processed by using Facebook in the Privacy Policy at https://www.facebook.com/about/privacy .

TikTok Privacy Policy

We also use TikTok, a social media and video channel. The service provider is the Chinese company Beijing Bytedance Technology Ltd. The Irish company TikTok Technology Limited, 10 Earlsfort Terrace, Dublin, D02 T380, Ireland, is responsible for the European area.

TikTok also processes your data in the USA, among other places. We would like to point out that, according to the European Court of Justice, there is currently no adequate level of protection for data transfer to the USA. This can entail various risks for the legality and security of data processing.

TikTok uses so-called standard contractual clauses (= Art. 46. Abs. 2 and 3 GDPR). Standard Contractual Clauses (SCC) are templates provided by the EU Commission and are intended to ensure that your data also comply with European data protection standards if they are transferred to third countries (such as the USA) and stored there. Through these clauses, TikTok undertakes to comply with European data protection standards when processing your relevant data, even if the data is stored, processed and managed in the USA. These clauses are based on an implementation decision of the EU Commission. You will find the decision and the corresponding standard contractual clauses, etc. Here: https://eur-lex.europa.eu/eli/dec_impl/2021/914/oj?locale=de

Learn more about the standard contract clauses and the data processed by using TikTok Pixel in the Privacy Policy at https://www.tiktok.com/legal/privacy-policy-eea?lang=de Or. https://ads.tiktok.com/i18n/official/policy/controller-to-controller .

Online Marketing Introduction

Online Marketing Privacy Statement Summary 👥 Affected: Visitors to the website 🤝 Purpose: Evaluation of visitor information to optimize the website. 📓 Data processed: Access statistics, which includes data such as access locations, device data, access duration and time, navigation behavior, click behavior and IP addresses. Personal data such as name or e-mail address can also be processed. More details can be found in the respective online marketing tool used. 📅 Duration of storage: depends on the online marketing tools used ⚖️ Legal basis: Art. 6 Abs. 1 bed. a GDPR (consent), Art. 6 Abs. 1 lit.f GDPR (legitimate interests)

What is online marketing?

Online marketing refers to all measures that are carried out online in order to achieve marketing goals such as increasing brand awareness or closing a deal. Furthermore, our online marketing measures aim to draw people's attention to our website. In order to be able to show our offer to many interested people, we do online marketing. Most of the time it is online advertising, content marketing or search engine optimization. Personal data is also stored and processed so that we can use online marketing efficiently and in a targeted manner. On the one hand, the data helps us to show our content only to those people who are interested in it and, on the other hand, we can measure the advertising success of our online marketing measures.

Why do we use online marketing tools?

We want to show our website to everyone who is interested in what we have to offer. We are aware that this is not possible without deliberate measures. That's why we do online marketing. There are various tools that make it easier for us to work on our online marketing measures and, in addition, always provide suggestions for improvement via data. This allows us to target our campaigns more precisely to our target group. The purpose of these online marketing tools is ultimately to optimize our offer.

Which data are processed?

So that our online marketing works and the success of the measures can be measured, user profiles are created and data is stored, for example, in cookies (small text files). With the help of this data, we can not only place advertising in the classic way, but also display our content directly on our website in the way you prefer. There are various third-party tools that offer these functions and collect and store data from you accordingly. The named cookies store, for example, which web pages you visited on our website, how long you viewed these pages, which links or buttons you clicked or from which website you came to us. In addition, technical information can also be stored. For example, your IP address, which browser you are using, which device you are using to visit our website or the time when you accessed our website and when you left it again. If you have agreed that we may also determine your location, we can also store and process this.

Your IP address will be stored in pseudonymised form (i.e. abbreviated). Unique data that directly identifies you as a person, such as your name, address or email address, is only stored in a pseudonymised form as part of the advertising and online marketing process. So we cannot identify you as a person, we have only stored the pseudonymised, stored information in the user profiles.

The cookies may also be deployed, analyzed and used for advertising purposes on other websites that work with the same advertising tools. The data can then also be stored on the servers of the advertising tool providers.

In exceptional cases, unique data (name, email address, etc.) stored in user profiles. This storage occurs, for example, if you are a member of a social media channel that we use for our online marketing measures and the network connects previously received data with the user profile.

With all of the advertising tools we use that store data from you on their servers, we only ever receive aggregated information and never data that makes you identifiable as an individual. The data only show how well set advertising measures worked. For example, we can see what actions have persuaded you or other users to come to our website and purchase a service or product there. Based on the analyzes we can improve our advertising offer in the future and adapt it even more precisely to the needs and wishes of interested persons.

Duration of data processing

We will inform you below about the duration of data processing if we have further information on this. In general, we only process personal data for as long as is absolutely necessary for the provision of our services and products. Data stored in cookies is stored for different lengths of time. Some cookies are deleted after you leave the website, others can be stored in your browser for several years. The respective data protection declarations of the individual providers usually provide you with precise information about the individual cookies that the provider uses.

Right to object

You also have the right and the option to withdraw your consent to the use of cookies or cookies at any time. to revoke third-party providers. This works either via our cookie management tool or via other opt-out functions. For example, you can also prevent data collection by cookies by managing, deactivating or deleting the cookies in your browser. The lawfulness of the processing up to the revocation remains unaffected.

Since cookies can usually be used with online marketing tools, we also recommend our general data protection declaration on cookies. To find out exactly what data is stored and processed by you, you should read the data protection declarations of the respective tools.

legal basis

If you have consented to the use of third-party providers, the legal basis for the relevant data processing is this consent. This consent is loud Art. 6 Abs. 1 bed. A GDPR (consent) The legal basis for the processing of personal data, as may occur in the collection by online marketing tools.

We also have a legitimate interest in measuring online marketing measures in an anonymous form in order to use the data obtained to optimize our offer and our measures. The corresponding legal basis for this is Art. 6 Abs. 1 bed. F GDPR (Legitimate interests) . However, we only use the tools if you have given your consent.

Information on special online marketing tools - if available - can be found in the following sections.

Partner Programmes Introduction

Partner Programs Privacy Statement Summary 👥 Affected: Visitors to the website 🤝 Purpose: economic success and the optimization of our service. 📓 Data processed: Access statistics, which includes data such as access locations, device data, access duration and time, navigation behavior, click behavior and IP addresses. Personal data such as name or e-mail address can also be processed. Storage period: personal data is usually stored by partner programs until they are no longer needed ⚖️ Legal basis: Art. 6 Abs. 1 bed. a GDPR (consent), Art. 6 Abs. 1 bed. f GDPR (legitimate interests)

What are partner programs?

We use partner programs from different providers on our website. By using a partner program, data can be transferred, stored and processed by you to the respective partner program provider. In this data protection text we give you a general overview of the data processing by partner programs and show you how to prevent or prevent data transmission. Can revoke. Each affiliate program (also called an affiliate program) is based on the agency commission principle. A link or an advertisement including a link is placed on our website and if you are interested in it and click on it and purchase a product or service in this way, we will receive a commission (reimbursement of advertising costs)

Why do we use affiliate programs on our website?

Our goal is to provide you with a pleasant time with lots of helpful content. To do this, we put a lot of work and time into developing our website. With the help of partner programs, we have the opportunity to be paid a little for our work. Of course, every partner link always has to do with our topic and shows offers that might interest you.

Which data are processed?

In order to be able to understand whether you have clicked on a link used by us, the partner program provider must find out that it was you who followed the link via our website. It must therefore be correctly assigned the partner program links used to the following actions (business conclusion, purchase, conversion, impression, etc.) take place. Only then can the billing of commissions work.

For this mapping to work, a value can be attached to a link (in the URL) or information can be stored in cookies. It saves, for example, which page you come from (referrer), when you clicked on the link, an identifier of our website, which offer it is and a user ID.

This means that as soon as you interact with products and services of a partner program, this provider also collects data from you. Exactly which data is stored depends on the individual providers. For example, the Amazon partner program distinguishes between active and automatic information. Active ones include name, email address, phone number, age, payment information or location information. In this case, the automatically stored information includes user holding, IP address, device information and the URL.

Duration of data processing

We will inform you below about the duration of data processing if we have further information on this. In general, personal data is only processed as long as is necessary for the provision of the services and products. Data stored in cookies are stored for different lengths of time. Some cookies are deleted after leaving the website, others, if they are not actively deleted, can be stored in your browser for a few years. The exact duration of the data processing depends on the provider used, usually you should be prepared for a storage period of several years. In the respective data protection declarations of the individual providers you will usually receive precise information about the duration of the data processing.

Right to object

You always have the right to information, correction and deletion of your personal data. If you have any questions, you can also contact the person responsible for the partner program provider used at any time. Contact details can be found either in our specific privacy policy or on the website of the relevant provider.

You can delete, deactivate or manage cookies that providers use for their functions in your browser. Depending on which browser you use, this works in different ways.

legal basis

If you have agreed that partner programs may be used, the legal basis for the corresponding data processing is this consent. This consent is loud Art. 6 Abs. 1 bed. A GDPR (consent) The legal basis for the processing of personal data, as may occur during the collection by a partner program.

On our part, there is also a legitimate interest in using a partner program to optimize our online service and our marketing measures. The corresponding legal basis for this is Art. 6 Abs. 1 bed. F GDPR (Legitimate interests) . However, we only use the partner program if you have given your consent.

Information on special partner programs can be obtained-if available-in the following sections.

Digistore24 Partner Program Privacy Statement

We use the partner program of Digistore24for our website. The service provider is the German company Digistore24 GmbH, St.-Godehard-Straße 32, 31139 Hildesheim, Germany. You can find out more about the data processed through the use of Digistore24 in the privacy policy on https://www.digistore24.com/page/privacy .

Cookie Consent Management Platform Introduction

Cookie Consent Management Platform Summary 👥 Affected: Website visitors 🤝 Purpose: Obtaining and managing consent to certain cookies and thus the use of certain tools 📓 Processed data: Data for managing the set cookie settings such as IP address, time of consent, type of consent, individual consents. You can find more details on this for the tool used in each case. 📅 Duration of storage: Depends on the tool used, you have to be prepared for periods of several years ⚖️ Legal basis: Art. 6 Abs. 1 bed. a GDPR (consent), Art. 6 Abs. 1 lit.f GDPR (legitimate interests)

What is a Cookie Consent Management Platform?

We use Consent Management Platform (CMP) software on our website, which makes it easier for us and you to handle the scripts and cookies used correctly and securely. The software automatically creates a cookie pop-up, scans and controls all scripts and cookies, offers you cookie consent required by data protection law and helps us and you to keep track of all cookies. Most cookie consent management tools identify and categorize all existing cookies. As a website visitor, you then decide for yourself whether and which scripts and cookies you want to allow or not. The following graphic shows the relationship between browser, web server and CMP.

Why do we use a cookie management tool?

Our goal is to offer you the best possible transparency in the area of data protection. We are also legally obliged to do so. We want to inform you as well as possible about all tools and all cookies that can store and process data from you. It is also your right to decide which cookies you accept and which you do not. In order to grant you this right, we first need to know exactly which cookies landed on our website in the first place. Thanks to a cookie management tool, which regularly scans the website for all existing cookies, we know about all cookies and can provide you with GDPR-compliant information about them. You can then accept or reject cookies via the consent system.

Which data are processed?

As part of our cookie management tool, you can manage each individual cookie yourself and have complete control over the storage and processing of your data. The declaration of your consent will be saved so that we do not have to ask you each time you visit our website and we can also prove your consent if required by law. This is stored either in an opt-in cookie or on a server. Depending on the provider of the cookie management tool, the storage period of your cookie consent varies. This data (e.g. pseudonymous user ID, time of consent, detailed information on the cookie categories or tools, browser, device information) is usually stored for up to two years.

Duration of data processing

We will inform you below about the duration of data processing if we have further information on this. In general, we only process personal data for as long as is absolutely necessary for the provision of our services and products. Data stored in cookies are stored for different lengths of time. Some cookies are already deleted after leaving the website, others can be stored in your browser for several years. The exact duration of the data processing depends on the tool used, in most cases you should be prepared for a storage period of several years. In the respective data protection declarations of the individual providers you will usually receive precise information about the duration of the data processing.

Right to object

You also have the right and the opportunity to revoke your consent to the use of cookies at any time. This works either via our cookie management tool or via other opt-out functions. For example, you can also prevent data collection by cookies by managing, deactivating or deleting the cookies in your browser.

Information on special cookie management tools, if available, can be found in the following sections.

legal basis

If you agree to cookies, your personal data will be processed and stored via these cookies. If we get through your Consent (Article 6 para. 1 bed. a GDPR) may use cookies, this consent is also the legal basis for the use of cookies or the processing of your data. In order to be able to manage the consent to cookies and to enable you to give your consent, a cookie consent management platform software is used. The use of this software enables us to operate the website in a legally compliant manner in an efficient manner, which is a Legitimate interest (Article 6 para. 1 bed. f GDPR).

Payment Provider Introduction

Payment Provider Privacy Statement Summary 👥 Affected: Visitors to the website 🤝 Purpose: To enable and optimize the payment process on our website 📓 Processed data: Data such as name, address, bank details (account number, credit card number, passwords, TANs, etc.), IP address and contract data More details can be found in the respective payment provider tool used. 📅 Storage duration: depends on the payment provider used ⚖️ Legal basis: Art. 6 Abs. 1 bed. b GDPR (performance of a contract)

What is a payment provider?

We use online payment systems on our website, which enable us and you to make a secure and smooth payment process. Among other things, personal data can be sent to the respective payment provider, stored and processed there. Payment providers are online payment systems that enable you to place an order via online banking. The payment processing is carried out by the payment provider you have chosen. We will then receive information about the payment made. Any user who has an active online banking account with PIN and TAN can use this method. There are hardly any banks that do not offer such payment methods or do not accept them. accept.

Why do we use payment providers on our website?

Of course, we want to offer the best possible service with our website and our integrated online shop, so that you feel comfortable on our site and use our offers. We know that your time is precious and that payment processing in particular has to work quickly and smoothly. For these reasons, we offer you various payment providers. You can choose your preferred payment provider and pay in the usual way.

Which data are processed?

Which data is processed exactly depends on the respective payment provider. But basically data such as name, address, bank details (account number, credit card number, passwords, TANs, etc.) saved. This is necessary data in order to be able to carry out a transaction at all. In addition, any contract data and user data, such as when you visit our website, what content you are interested in or which subpages you click on, can also be stored. Most payment providers also store your IP address and information about the computer you are using.

The data is usually stored and processed on the servers of the payment providers. As the website operator, we do not receive this data. We are only informed whether the payment worked or not. For identity and credit checks, payment providers may forward data to the appropriate authority. The business and data protection principles of the respective provider always apply to all payment transactions. Therefore, please always take a look at the general terms and conditions and the data protection declaration of the payment provider. You also have the right, for example, to have data deleted or corrected at any time. Please contact the respective service provider regarding your rights (right of withdrawal, right to information and right to be affected).

Duration of data processing

We will inform you below about the duration of data processing if we have further information on this. In general, we only process personal data for as long as is absolutely necessary for the provision of our services and products. If it is required by law, for example in the case of accounting, this storage period can also be exceeded. We keep accounting documents (invoices, contract documents, bank statements, etc.) belonging to a contract for 10 years (§ 147 AO) and other relevant business documents for 6 years (§ 247 HGB) after they have been incurred.

Right to object

You always have the right to information, correction and deletion of your personal data. If you have any questions, you can also contact the person responsible for the payment provider used at any time. You can find contact details either in our specific privacy policy or on the website of the relevant payment provider.

You can delete, disable or manage cookies that payment providers use for their functions in your browser. Depending on which browser you use, this works in different ways. Please note, however, that the payment process may then no longer work.

legal basis

We therefore offer to process contractual or Legal relations (Art. 6 Abs. 1 bed. B GDPR) In addition to the conventional banking/credit institutions, other payment service providers. In the data protection declarations of the individual payment providers (such as Amazon Payments , Apple Pay Or Discover ), You will be offered a detailed overview of the data processing and storage. In addition, you can always contact the person responsible if you have any questions about data protection-related topics.

Information on the special payment providers - if available - can be found in the following sections.

PayPal Privacy Policy

We use the online payment service PayPal on our website. The service provider is the American company PayPal Inc. The company PayPal Europe (S.à rl et Cie, SCA, 22-24 Boulevard Royal, L-2449 Luxembourg) is responsible for the European area.

PayPal also processes your data in the USA, among other places. We would like to point out that, according to the European Court of Justice, there is currently no adequate level of protection for data transfer to the USA. This can entail various risks for the legality and security of data processing.

PayPal uses so-called standard contractual clauses (= Art. 46. Abs. 2 and 3 GDPR). Standard Contractual Clauses (SCC) are templates provided by the EU Commission and are intended to ensure that your data also comply with European data protection standards if they are transferred to third countries (such as the USA) and stored there. Through these clauses, PayPal undertakes to comply with European data protection standards when processing your relevant data, even if the data is stored, processed and managed in the USA. These clauses are based on an implementation decision of the EU Commission. You will find the decision and the corresponding standard contractual clauses, etc. Here: https://eur-lex.europa.eu/eli/dec_impl/2021/914/oj?locale=de

You can find out more about the standard contractual clauses and the data processed through the use of PayPal in the privacy policy at https://www.paypal.com/webapps/mpp/ua/privacy-full .

External online platforms Introduction

External online platforms Data protection declaration summary Affected: Visitors to the website or. Visitors to the external online platforms 🤝 Purpose: Presentation and optimization of our service, contact with visitors, interested parties 📓 Data processed: data such as phone numbers, email addresses, contact details, user behavior data, information about your device and your IP address. More details can be found on the respective platform used. 📅 Storage duration: depends on the platforms used ⚖️ Legal basis: Art. 6 Abs. 1 bed. a GDPR (consent), Art. 6 Abs. 1 bed. f GDPR (legitimate interests)

What are external online platforms?

In order to be able to offer our services or products outside of our website, we also use external platforms. These are mostly online marketplaces such as Amazon or eBay. In addition to our responsibility for data protection, the data protection regulations of the external platforms we use also apply. This is especially the case when our products are purchased via the platform. So if there is a payment process. Furthermore, most platforms also use your data to optimize your own marketing measures. For example, with the help of collected data, the platform can tailor advertisements precisely to the interests of customers and website visitors.

Why do we use external online platforms?

In addition to our website, we also want to offer our offer on other platforms in order to bring more customers closer to our offer. External online marketplaces such as Amazon, Ebay or Digistore24 offer large sales websites that our products offer to people who may not know our website. It can also happen that built-in elements on our site lead to an external online platform. Data that is processed and stored by the online platform used serves the company on the one hand to log the payment process, but on the other hand also to be able to carry out web analytics.

The aim of these analyzes is to be able to develop more precise and personal marketing and advertising strategies. Depending on your behavior on a platform, the evaluated data can be used to make appropriate conclusions about your interests and so-called user profiles can be created. It is also possible for the platforms to provide you with customized advertisements or advertisements. To present products. In most cases, cookies are set in your browser for this purpose, which store data on your usage behavior.

Please note that when using the platforms or our built-in elements, data can also be processed by you outside the European Union, since online platforms, for example Amazon or eBay, are American companies. As a result, you may no longer be able to claim or exercise your rights in relation to your personal data as easily. push through.

Which data are processed?

Exactly which data is stored and processed depends on the respective external platform. But it is usually data such as phone numbers, e-mail addresses, data you enter into a contact form, user data such as which buttons you click, when you visited which pages, information about your device and your IP address. Very often, most of this data is stored in cookies. If you have your own profile on an external platform and are also logged in there, data can be linked to the profile. The collected data is stored on the servers of the platforms used and processed there. You can find out exactly how an external platform stores, manages and processes data in the respective data protection declaration. If you have any questions about data storage and data processing or would like to assert rights, we recommend that you contact the platform directly.

Duration of data processing

We will inform you below about the duration of data processing if we have further information on this. For example, Amazon stores data until it is no longer needed for its own purpose. In general, we only process personal data for as long as is absolutely necessary for the provision of our services and products.

Right to object

You also have the right and the opportunity to revoke your consent to the use of cookies at any time. This works either via our cookie management tool or via opt-out functions on the respective external platform. You can also prevent data collection by cookies by managing, deactivating or deleting cookies in your browser.

Since cookies can be used, we also recommend our general privacy policy on cookies. In order to find out exactly which data is stored and processed by you, you should read the data protection declarations of the respective external platforms.

legal basis

If you have agreed that data of you can be processed and stored by external platforms, this applies Consent As the legal basis for data processing (Art. 6 Abs. 1 bed. A GDPR) . In principle, if you have your consent, your data will also be based on a Legitimate interest (Art. 6 Abs. 1 bed. F GDPR) Stored and processed at a fast and good communication with you or other customers and business partners. If we have integrated elements of external platforms on our website, we will only use them if you have given your consent.

Information on special external platforms - if available - can be found in the following sections.

Audio & video introduction

Audio & Video Privacy Statement Summary 👥 Affected: Visitors to the website 🤝 Purpose: Optimization of our service 📓 Processed data: Data such as contact details, user behavior data, information about your device and your IP address may be stored. More details can be found below in the relevant data protection texts. 📅 Duration of storage: Data is generally stored as long as it is necessary for the purpose of the service ⚖️ Legal basis: Art. 6 Abs. 1 bed. a GDPR (consent), Art. 6 Abs. 1 bed. f GDPR (legitimate interests)

What are audio and video elements?

On our website we have audio and Video elements embedded so that you can watch videos or listen to music/podcasts directly via our website. Content is provided by service providers. All content is therefore also obtained from the corresponding servers of the providers.

These are integrated functional elements of platforms such as YouTube, Vimeo or Spotify. The use of these portals is usually free of charge, but content can also be published for a fee. With the help of these integrated elements, you can listen to or view the respective content via our website.

If you use audio or video elements on our website, your personal data may also be transmitted to the service providers, processed and stored.

Why do we use audio & Video elements on our website?

Of course we want to provide you with the best offer on our website. And we are aware that content is no longer just conveyed in text and static images. Instead of just giving you a link to a video, we offer you audio and video formats right on our website that are entertaining or informative, and ideally both. This expands our service and makes it easier for you to access interesting content. Thus, in addition to our texts and images, we also offer video and/or audio content.

What data is transmitted by audio & Video items saved?

When you visit a page on our website that has an embedded video, for example, your server connects to the service provider's server. Your data will also be transferred to the third-party provider and stored there. Some data is collected and stored regardless of whether you have an account with the third party or not. This usually includes your IP address, browser type, operating system and other general information about your device. Furthermore, most providers also collect information about your web activity. This includes session duration, bounce rate, which button you clicked or which website you use to use the service. All this information is usually stored via cookies or pixel tags (also called web beacons). Pseudonymized data is usually stored in cookies in your browser. You can always find out exactly which data is stored and processed in the data protection declaration of the respective provider.

Duration of data processing

You can find out exactly how long the data is stored on the servers of the third-party providers either below in the data protection text of the respective tool or in the data protection declaration of the provider. In principle, personal data is only processed for as long as is absolutely necessary for the provision of our services or products. This usually also applies to third-party providers. In most cases, you can assume that certain data will be stored on third-party servers for several years. Data can be stored for different lengths of time, especially in cookies. Some cookies are already deleted after leaving the website, others can be stored in your browser for several years.

Right to object

You also have the right and the option to withdraw your consent to the use of cookies or cookies at any time. to revoke third-party providers. This works either via our cookie management tool or via other opt-out functions. For example, you can also prevent data collection by cookies by managing, deactivating or deleting the cookies in your browser. The lawfulness of the processing up to the revocation remains unaffected.

Since the integrated audio and video functions on our site usually also use cookies, you should also read our general data protection declaration on cookies. You can find out more about the handling and storage of your data in the data protection declarations of the respective third-party providers.

Legal basis

If you have agreed that data from you can be processed and stored by integrated audio and video elements, this consent is considered to be the legal basis for data processing (Art. 6 Abs. 1 bed. A GDPR) . In principle, your data will also be based on our legitimate interest (Art. 6 Abs. 1 bed. F GDPR) Stored and processed at a fast and good communication with you or other customers and business partners. However, we only use the integrated audio and video elements if you have given your consent.

YouTube Privacy Policy

YouTube Privacy Statement Summary 👥 Affected: Visitors to the website 🤝 Purpose: Optimization of our service 📓 Processed data: Data such as contact details, user behavior data, information about your device and your IP address may be stored. More details can be found below in this data protection declaration. 📅 Duration of storage: Data is generally stored as long as it is necessary for the purpose of the service ⚖️ Legal basis: Art. 6 Abs. 1 bed. a GDPR (consent), Art. 6 Abs. 1 bed. f GDPR (legitimate interests)

What is YouTube?

We have embedded YouTube videos on our website. This allows us to present you with interesting videos directly on our site. YouTube is a video portal that has been a subsidiary of Google since 2006. The video portal is operated by YouTube, LLC, 901 Cherry Ave., San Bruno, CA 94066, USA. If you visit a page on our website that has embedded a YouTube video, your browser automatically connects to the YouTube or YouTube servers. Google. Various data are transmitted (depending on the settings). Google Ireland Limited (Gordon House, Barrow Street Dublin 4, Ireland) is responsible for all data processing in Europe.

In the following we would like to explain to you in more detail which data is processed, why we have integrated YouTube videos and how you can manage or delete your data.

On YouTube, users can watch, rate, comment and upload videos for free. Over the past few years, YouTube has become one of the most important social media channels worldwide. In order for us to be able to display videos on our website, YouTube provides a code snippet that we have embedded on our site.

Why do we use YouTube videos on our website?

YouTube is the video platform with the most visitors and the best content. We strive to offer you the best possible user experience on our website. And of course interesting videos should not be missing. With the help of our embedded videos, we provide you with additional helpful content in addition to our texts and images. In addition, our website can be found more easily on the Google search engine thanks to the embedded videos. Even if we place advertisements via Google Ads, thanks to the data collected, Google can really only show these advertisements to people who are interested in our offers.

Which data is stored by YouTube?

As soon as you visit one of our pages that has a YouTube video installed, YouTube sets at least one cookie that stores your IP address and our URL. If you are logged into your YouTube account, YouTube can mostly use cookies to associate your interactions on our website with your profile. This includes data such as session duration, bounce rate, approximate location, technical information such as browser type, screen resolution or your Internet provider. Other data can be contact details, any ratings, sharing content via social media or adding it to your favorites on YouTube.

If you are not signed into a Google account or a Youtube account, Google stores data with a unique identifier associated with your device, browser or app. For example, your preferred language setting is retained. But a lot of interaction data cannot be saved because fewer cookies are set.

In the following list we show cookies that were set in a test in the browser. On the one hand, we show cookies that are set without a registered YouTube account. On the other hand, we show cookies that are set with a logged-in account. The list cannot claim to be complete because the user data always depends on the interactions on YouTube.

Name: YSC
Value: B9-CV6ojI5Y322446004-1
Purpose: This cookie registers a unique ID to store statistics of the viewed video.
Expiration Date: After the end of the session

Name: PREF
Value: F1 = 50000000
Purpose: This cookie also registers your unique ID. Google gets through PREF statistics on how to use YouTube videos on our website.
Expiration Date: After 8 months

Name: GPS
Value: 1
Purpose: This cookie registers your unique ID on mobile devices to track the GPS location.
Expiration Date: After 30 minutes

Name: VISITOR_INFO1_LIVE
Value: 95Chz8bagyU
Purpose: This cookie tries to appreciate the bandwidth of the user on our websites (with built-in YouTube video).
Expiration Date: After 8 months

Other cookies that are set when you are logged in to your YouTube account:

Name: APISID
Value: ZILlvClZSkqGsSwI/AU1aZI6HY7322446004-
Purpose: This cookie is used to create a profile about your interests. The data is used for personalized advertisements.
Expiration Date: After 2 years

Name: CONSENT
Value: YES AT.de 20150628-20-0
Purpose: The cookie stores the status of a user's consent to the use of different Google services. CONSENT is also used for security, to check users and protect user data from unauthorized attacks.
Expiration Date: After 19 years

Name: HSID
Value: AcRwpgUik9Dveht0I
Purpose: This cookie is used to create a profile about your interests. This data helps to display personalized advertising.
Expiration Date: After 2 years

Name: LOGIN_INFO
Value: AFmmF2swRQIhALl6aL…
Purpose: Information about your login data is stored in this cookie.
Expiration Date: After 2 years

Name: SAPISID
Value: 7oaPxoG-pZsJuuF5/AnUdDUIsJ9iJz2vdM
Purpose: This cookie works by uniquely identifying your browser and device. It is used to build a profile of your interests.
Expiration Date: After 2 years

Name: SID
Value: OQfNKjAsI322446004-
Purpose: This cookie stores your Google Account ID and your last login time in digitally signed and encrypted form.
Expiration Date: After 2 years

Name: SIDCC
Value: AN0-TYuqub2JOcDTyL
Purpose: This cookie stores information on how you use the website and what advertising you may have seen before visiting our site.
Expiration Date: After 3 months

How long and where is the data stored?

The data that YouTube receives from you and processes is stored on the Google servers. Most of these servers are located in America. Under https://www.google.com/about/datacenters/locations/?hl=de See exactly where the Google data centers are located. Your data is distributed on the servers. This means that the data can be called up more quickly and is better protected against manipulation.

Google stores the collected data for different lengths of time. You can delete some data at any time, others are automatically deleted after a limited period of time and others are stored by Google for a longer period of time. Some data (such as My Activity items, photos or documents, products) that are stored in your Google account remain stored until you delete it. Even if you're not signed into a Google Account, you can delete some data associated with your device, browser, or app.

How can I delete or delete my data? prevent data storage?

In principle, you can delete data in the Google account manually. With the automatic deletion of location and activity data introduced in 2019, information is stored for either 3 or 18 months and then deleted, depending on your decision.

Regardless of whether you have a Google account or not, you can configure your browser in such a way that Google deletes or blocks cookies. be deactivated. Depending on which browser you use, this works in different ways. Under the "Cookies" section you will find the relevant links to the relevant instructions for the most popular browsers.

If you generally do not want any cookies, you can set up your browser so that it always informs you when a cookie is to be set. You can decide for each individual cookie whether you allow it or not.

legal basis

If you have agreed that data from you can be processed and stored by integrated YouTube elements, this consent is considered to be the legal basis for data processing (Art. 6 Abs. 1 bed. A GDPR) . In principle, your data will also be based on our legitimate interest (Art. 6 Abs. 1 bed. F GDPR) Stored and processed at a fast and good communication with you or other customers and business partners. However, we only use the integrated YouTube elements if you have given your consent. YouTube also sets cookies in your browser to store data. We therefore recommend that you read our privacy statement on cookies carefully and consult the privacy statement or cookie policy of the relevant service provider.

YouTube processes data, among others. Also in the USA. We would like to point out that, according to the European Court of Justice, there is currently no adequate level of protection for data transfer to the USA. This can entail various risks for the legality and security of data processing.

As a basis for data processing for recipients based in third countries (outside the European Union, Iceland, Liechtenstein, Norway, i.e. in particular in the USA) or a data transfer there, YouTube uses standard contractual clauses approved by the EU Commission (= Art. 46. Abs. 2 and 3 GDPR). These clauses oblige YouTube to comply with EU data protection standards when processing relevant data outside of the EU. These clauses are based on an implementation decision of the EU Commission. You will find the decision and the clauses, among others. Here: https://germany.representation.ec.europa.eu/index_de .

Since YouTube is a subsidiary of Google, there is a common privacy policy. If you would like to know more about the handling of your data, we recommend the privacy policy at https://policies.google.com/privacy?hl=de .

Single Sign-On Applications Introduction

Single-Sign-On Registrations Data Protection Statement Summary 👥 Affected: Visitors to the website Purpose: Simplification of the authentication process Processed data: Is heavily dependent on the respective provider, e-mail address and user name can usually be saved. You can find more details on this for the tool used in each case. 📅 Storage duration: depends on the tools used ⚖️ Legal basis: Art. 6 Abs. 1 bed. A GDPR (consent), Article 6 (1) lit. B GDPR (performance of the contract), Art. 6 Abs. 1 bed. f GDPR (legitimate interests)

What are single sign-on registrations?

On our website you have the possibility to register for our online service quickly and easily via a user account of another provider (e. g. via Facebook). This authentication method is called, among other things, “single sign-on login”. Of course, this registration procedure only works if you are registered or registered with the other provider. Have a user account and enter the relevant access data in the online form. In many cases, you are already logged in, the access data is automatically entered in the form and you only have to confirm the single sign-on registration via a button. In the course of this registration, personal data can also be processed and stored by you. In this data protection text, we generally deal with data processing through single sign-on registrations. More detailed information can be found in the data protection declarations of the respective providers.

Why do we use single sign-on logins?

We want to make your life on our website as simple and pleasant as possible. That is why we also offer single sign-on registrations. This saves you valuable time because you only need authentication. Since you only need to remember a password and it is only transferred once, the security also increases. In many cases, you have already saved your password automatically using cookies and the registration process on our website therefore only takes a few seconds.

What data is stored by single sign-on registrations?

Although you register on our website via this special registration process, the actual authentication takes place with the corresponding single sign-on provider. As a website operator, we receive a user ID in the course of authentication. It states that you are registered with the corresponding provider under this ID. This ID cannot be used for any other purposes. Other data can also be transmitted to us, but this depends on the single sign-on providers used. It also depends on which data you provide voluntarily during the authentication process and which data you basically share with the provider in your settings. Most of the time it is data such as your email address and your username. We do not know your password, which is necessary for the registration, and will not be stored with us. It is still important for you to know that data stored with us can be automatically compared with the data of the respective user account by means of the registration process.

Duration of data processing

We will inform you below about the duration of data processing if we have further information on this. For example, the social media platform Facebook stores data until it is no longer needed for its own purposes. Customer data that is compared with your own user data will be deleted within two days. In general, we only process personal data for as long as is absolutely necessary for the provision of our services and products.

Right to object

You also have the right to revoke your consent to use single sign-on applications at any time. This usually works via the provider's opt-out functions. If available, you will also find links to the corresponding opt-out functions in our data protection texts for the individual tools.

legal basis

If it has been agreed with you and this is done within the framework of the fulfillment of the contract (Article 6 (1) lit. B GDPR) and consent (Article 6 (1) lit. A GDPR), we can use the single sign-on procedure on their legal basis.

In addition to the consent, we have a legitimate interest in offering you a quick and easy registration process. The legal basis for this is Art. 6 Abs. 1 bed. f GDPR (legitimate interests). However, we only use the single sign-on registration if you have given your consent.

If you no longer want this link to the provider with the single sign-on registration, please dissolve it in your user account with the respective provider. If you also wish to delete data from us, it is necessary to cancel your registration.

All texts are copyrighted.

Source: Created with the Data Protection Generator By AdSimple